2023 Curl Warehouse Wrap Up

2023 was another fantastic year for us at Curl Warehouse! We're so grateful to all of our amazing customers for ensuring we get to do what we love every single day by helping you find suitable products for your beautiful curls.

2023 wrap up

Top-Selling Curly Hair Products in 2023

 
treluxe hi! definition gel
malibu c hard water wellness
innersense i create hold styling gel

 

Our customers continue to be over the moon for TreLuxe's Hi! Definition Gel. It was our top-selling product for the third year in a row! A close second was the Hard Water Wellness Treatment from Malibu C, followed by Innersense Organic Beauty's I Create Hold Styling Gel. These are all fantastic products and we're not surprised to see them take up the top spots this year.

Top Brands in 2023

The top 3 brands at Curl Warehouse based on total number of units sold from their product lines in 2023 were:

1. Innersense Organic Beauty
2. Curlsmith
3. TreLuxe

Congratulations to Innersense Organic Beauty, who took the top spot from previous reigning champion, Curlsmith!

Top Blog Posts in 2023

Our top blog posts this year were:

1. The Name's Bond... Bond Repairer, all about bond repair products and their benefits
2. How to Care for Oily Hair & Scalp, containing information on what causes an oily scalp and tips and suggestions for reducing oiliness 
3. Refresh Sprays: Everything You Need to Know & Product Recommendations, for the low down on getting great second day curls

Most Popular New Products at Curl Warehouse

We do our best to bring in things that customers are asking for throughout the year. In 2023, thanks to people like you, we added some very popular new brands and products to our shelves, including:

1. MoonstoneSeven's Hair Plops and Satin Sleeper
2. The Doux
3. JSL Essentials

We love working with great brands! What would you like to see us carry in 2024? Send us an email or leave a comment on our Instagram post with this image to let us know.

Most Visited Product Page

This award goes to Curl Keeper Roller Jaw Clamps. People really love these simple little clips for adding root volume!

Most Anticipated Product

Hands down, this has to be awarded to the Bounce Curl Define Styling Brush. We are still awaiting a restock and hope to have it early in 2024. Our waiting list continues to grow, so if you haven't signed up to be notified when it comes in, we highly suggest that you add your email address to the list! Just click on the link above with the product's name and then click "Notify Me When Available."

Most Reviewed Product

In 2023, our amazing customers left 692 reviews on our website with an average star rating of 4.4. That's great! You can earn loyalty points by leaving a review any time throughout the year, and cash those points in for things like money off your order, free shipping, and free gifts.

It won't surprise you to learn that TreLuxe's Hi! Definition Styling Gel has the most reviews, with 47 comments and an average rating of 4.3. 

Top Trends in Curly Hair Care in 2023

This is a tough one to nail down since it seems to change so frequently. Overall, the trendiest things we saw brands producing and customers looking for at Curl Warehouse in 2023 were:

1. Products Containing Rosemary Oil
2. Styling Foams
3. Unscented/Fragrance-Free Products
 

 

Thank you for supporting Curl Warehouse with your purchases in 2023! We look forward to seeing you in store & online in 2024.