Curl confidence starts in the shower with AG's sulfate-free Curl Revive shampoo. Enriched with super-hydrating coconut oil, sunflower oil and moisturizing pea peptides combined with AG's exclusive Curl Creating Complex (C3), Curl Revive gently cleanses, maintains moisture, helps control frizz and reinvigorates curls.

CW says... This shampoo is safe for colour-treated curls.

Directions

Massage this lather-rich shampoo into wet hair. Rinse and repeat as desired.

Ingredients

Water (Aqua, Eau), Potassium Cocoyl Glycinate, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, PEG-40 Hydrogenated Castor Oil, PEG-7 Glyceryl Cocoate, PEG/PPG-120/10 Trimethylolpropane Trioleate, Glycerin, Laureth-5 Carboxylic Acid, Glycol Distearate, PEG/PPG-120/10 Trimethylolpropane Trioleate, Laureth-2, Quaternium-91, PPG-3 Benzyl Ether Myristate, Oryza Sativa (Rice) Extract, Acyl Coenzyme A Desaturase, Lactobacillus/Tomato Fruit Ferment Extract, Keratin Amino Acids, Pisum Sativum (Pea) Peptide, Sodium PCA, Cinnamidopropyltrimonium Chloride, Helianthus Annuus (Sunflower) Seed Oil, Cocos Nucifera (Coconut) Oil, Caprylic/Capric Triglyceride, Cetyl Alcohol, Panthenol, Acrylates/Steareth-20 Methacrylate Crosspolymer, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Polyquaternium-70, Dipropylene Glycol, Tetrasodium EDTA, Fragrance (Parfum), DMDM Hydantoin*.

*DMDM Hydantoin – prevents mold and bacteria growth. We use only 0.15% which is half of the most stringent global regulations. We are also well into development of DMDM H-free formulas.

This lightweight yet powerful finishing spray swiftly musses up hair while adding instant body and shine. Enhanced with AG’s Sea Complex, an infusion of three naturally texturizing seaweed extracts plus nourishing seaberry oil, Tousled Texture creates a moveable, piecey look while controlling frizz and flyaways.

CW says... A texturizing styling product can make flat, limp waves look a bit more bouncy and alive.

Directions

Spray onto dry hair, coaxing, lifting and scrunching until you’ve created your ideal texture. For additional hold, spray over finished style. Reapply throughout the day as required. Guaranteed not to build up or weigh down the hair.

Ingredients

Hydrofluorocarbon 152a, Isobutane, Alcohol Denat., Isohexadecane, VP/VA Copolymer, Butylene Glycol, Panthenol, Cinnamidopropyltrimonium Chloride, Fucus Vesiculosus Extract, Macrocystis Pyrifera Extract, Chondrus Crispus (Carrageenan) Extract, Palmaria Palmata Extract, Hippophae Rhamnoides Oil, Glycerin, Phenyl Trimethicone, Parfum (Fragrance).

Some curls need a little encouragement and nothing defines, maintains and moisturizes curls like AG’s Re:coil. Rich in AG's exclusive Curl Creating Complex (C3), Re:coil separates and holds without stiffness or stickiness, even in high humidity. 

CW says... AG rates the hold on this product a 3/5. You may get longer lasting results by adding a gel on top.

Directions

Scrunch a small amount evenly through clean, damp hair. Air dry or use a diffuser to blow-dry.

Ingredients

Aqua (Water/Eau), Hydroxypropyl Starch Phosphate, Cetyl Alcohol, Stearalkonium Chloride, Stearyl Alcohol, Glycerin, Ceteareth-20, Cetearyl Alcohol, Corn Starch Modified, Magnesium Sulfate, Polyquaternium-10, Polyquaternium-55, Cetrimonium Chloride, Phenoxyethanol, Panthenol, Fragrance/Parfum, Sodium PCA, Silk Amino Acids, Butylene Glycol, Tetrasodium EDTA, Ethylhexylglycerin, Hydrolyzed Keratin, Ethylhexyl Methoxycinnamate, Iodopropynyl Butylcarbamate, Achillea Millefolium Extract, Calendula Officinalis Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Cymbopogon Schoenanthus Extract, Humulus Lupulus (Hops) Extract, Melissa Officinalis Leaf Extract, Prunus Serotina (Wild Cherry) Bark Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Salvia Officinalis (Sage) Leaf Extract, Urtica Dioica (Nettle) Extract, Lactobacillus/Tomato Fruit Ferment Extract, Oryza Sativa (Rice) Extract, Keratin Amino Acids, Acyl Coenzyme A Desaturase, Amylcinnamyl Alcohol, Benzyl Benzoate, Benzyl Cinnamate, Butylphenyl Methylpropional, Cinnamyl Alcohol, Citral, Citronellol, Coumarin, Eugenol, Hexyl Cinnamal, Hydroxycitronellal, Limonene, Methyl 2-Octynoate.

AG's Spray Gel creates long lasting, flexible hold and shine. Loaded with silk and keratin protein for strength, Spray Gel also acts as a thermal protector for your hair whether you're diffusing or straightening it.

CW says... Even though this gel is applied as a spray, it provides all-day hold and is a 5/5 on AG's hold scale. It's kind of like gel and hairspray all in one.

Directions

For natural, firm or flexible support simply mist into damp or dry hair and shape. For firmer long lasting curls spray each section of dry hair before using heat tools.

Ingredients

Water (Aqua, Eau), PVP/Vinyl Caprolactam/DMAPA Acrylates Copolymer, Alcohol Denat., Polysorbate 20, Silk Amino Acids, Hydrolyzed Keratin, Oryza Sativa (Rice) Extract, Acyl Coenzyme A Desaturase, Lactobacillus/Tomato Fruit Ferment Extract, Keratin Amino Acids, Salvia Officinalis (Sage) Leaf Extract, Urtica Dioica (Nettle) Extract, Chamomilla Recutita (Matricaria) Flower Extract, Humulus Lupulus (Hops) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Melissa Officinalis Leaf Extract, Achillea Millefolium Extract, Prunus Serotina (Wild Cherry) Bark Extract, Cymbopogon Schoenanthus Extract, Calendula Officinalis Flower Extract, Vinyl Caprolactam/VP/Dimethylaminoethyl Methacrylate Copolymer, PVP, PEG-12 Dimethicone, PEG-4 Rapeseedamide, Benzophenone-4, Fragrance (Parfum), Phenoxyethanol, Caprylyl Glycol.

We’ve bottled up the beach to bring hair gritty, wavy texture with added oomph. Sea Spray is enhanced with AG’s Sea Complex, an infusion of three naturally texturizing seaweed extracts plus nourishing seaberry oil to create a casual, effortless look.

CW says... This little bottle is the perfect size to keep in your handbag or desk drawer.

Directions

Spray and work through damp or dry hair to create desired texture and grit. Finish over dry hair for long lasting hold.

Ingredients

Alcohol Denat., Water (Aqua, Eau),  Polyurethane-1, Polysorbate 20, Fucus Vesiculosus Extract,Macrocystis Pyrifera Extract, Chondrus Crispus (Carrageenan) Extract, Palmaria Palmata Extract, Lecithin, Hippophae Rhamnoides Oil, Tocopherol, Glycerin, Sodium PCA, Hydrolyzed Pea Protein, Silk Amino Acids, Potassium Chloride, Sodium Benzotriazolyl Butylphenol Sulfonate, Dimethicone PEG-8 Meadowfoamate, PEG-12 Dimethicone, CI 42090 (Blue 1), Fragance (Parfum).

Curl confidence is rooted in moisture. Quench parched strands with Curl Thrive conditioner, a luxurious and hydrating formula that fights frizz and helps define curls. Quinoa protein, pea peptides and silk amino acids help moisturize and strengthen the hair cuticle, while hyper rich shea butter and lightweight sun flower oil help smooth, calming split ends and frizz. AG's exclusive Curl Creating Complex (C3) ensures curls stay aligned and defined.

CW says... Did you know that all AG Hair products are 100% gluten-free?

Directions

Massage into clean, wet hair and leave on for 1–3 minutes. Gently comb through and rinse.

Ingredients

Aqua (Water/Eau), Caprylic/Capric Triglyceride, Glycerin, Cetearyl Alcohol, Arachidyl Alcohol, Behenyl Alcohol, Arachidyl Glucoside, PEG-40 Hydrogenated Castor Oil, PEG-7 Glyceryl Cocoate, PEG/PPG-120/10 Trimethylolpropane Trioleate, Hydroxypropyl Starch Phosphate, Cetyl Alcohol, Behentrimonium Chloride, Stearalkonium Chloride, Helianthus Annuus (Sunflower) Seed Oil, Butyrospermum Parkii (Shea) Butter, Dicaprylyl Carbonate, Sorbitol, Pisum Sativum (Pea) Peptide, Hydrolyzed Quinoa, Oryza Sativa (Rice) Extract, Acyl Coenzyme A Desaturase, Lactobacillus/Tomato Fruit Ferment Extract, Keratin Amino Acids, Silk Amino Acids, Cinnamidopropyltrimonium Chloride, Sodium PCA, Polyquaternium-70, Dipropylene Glycol, Panthenol, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Iodopropynyl Butylcarbamate, Phenoxyethanol, Fragrance (Parfum).

AG have bottled up the beach to bring hair gritty, wavy texture with added oomph. Sea Spray is enhanced with AG’s Sea Complex, an infusion of three naturally texturizing seaweed extracts plus nourishing seaberry oil to create a casual, effortless look.

CW says... You can use this product during or after your styling routine to provide extra hold to your curls.

Directions

Spray and work through damp or dry hair to create desired texture and grit. Finish over dry hair for long lasting hold.

Ingredients

Alcohol Denat., Water (Aqua, Eau),  Polyurethane-1, Polysorbate 20, Fucus Vesiculosus Extract,Macrocystis Pyrifera Extract, Chondrus Crispus (Carrageenan) Extract, Palmaria Palmata Extract, Lecithin, Hippophae Rhamnoides Oil, Tocopherol, Glycerin, Sodium PCA, Hydrolyzed Pea Protein, Silk Amino Acids, Potassium Chloride, Sodium Benzotriazolyl Butylphenol Sulfonate, Dimethicone PEG-8 Meadowfoamate, PEG-12 Dimethicone, CI 42090 (Blue 1), Fragance (Parfum).

Treat your natural curls to some natural remedies with the AG Hair Natural Starter Kit, filled with trial size products of their most popular items from the Natural line. 

AG’s newest products have been stripped down to their essence and formulated with up to 98% plant-based and naturally-derived ingredients. They've paired apple cider vinegar with nutritious ingredients like coconut oil, mango seed butter, rosehip oil and hydrolyzed quinoa. Plus, essential oil-based fragrances that provide more than just a wonderful smell. Natural is healthy hair from the inside out.

1 x Balance Apple Cider Vinegar Shampoo (2 oz)
1 x Boost Apple Cider Vinegar Conditioner (2 oz)
1 x Coco Nut Milk Conditioner Spray (2 oz)
1 x Bloom Flexible Hold Spray (2 oz)
1 x Glow Shine infuse serum sample sachet

Discount codes cannot be applied to product bundles.

Formulated with over 98% plant-based and naturally-derived ingredients, Remedy leave on mist detangles, reduces frizz, adds shine and balances the pH of the hair. An elixir for the hair, chock full of healthy ingredients including apple cider vinegar, Remedy leaves hair feeling noticeably smoother, while helping to restore strength, elasticity and lock in moisture. Ideal for all hair types, perfect for colour-treated hair.

CW says... Apple Cider Vinegar has been suggested to help with scalp irritation and itchiness.

Directions

Spray in clean, damp hair. Do not wash out. Blow or air dry and style as usual.

Ingredients

Water (Aqua, Eau), Vinegar (Organic), Prunus Armeniaca (Apricot) Fruit Extract, Prunus Persica (Peach) Fruit Extract, Pyrus Malus (Apple) Fruit Extract, Propanediol, Hydroxypropyltrimonium Hydrolyzed Corn Starch, Polysorbate 20, Argania Spinosa Kernel Oil (Organic), Saccharum Officinarum (Sugar Cane) Extract, Citrus Limon (Lemon) Peel Extract, Hydrolyzed Quinoa, Pisum Sativum (Pea) Peptide, Mentha Arvensis Leaf Oil, Rosmarinus Officinalis Leaf Oil, Mentha Viridis Leaf Oil, Triethyl Citrate Pinus Palustris (Pine) Leaf Extract, Lactic Acid, Malic Acid, Citric Acid, Sodium PCA, Glycerin, Tocopheryl Acetate, Panthenol, Guar Hydroxypropyltrimonium Chloride, Tetrasodium Glutamate Diacetate, Gluconolactone, Sodium Benzoate, Fragrance (Parfum), Potassium Sorbate.

Absorbing up to 500 times its weight in water, snow mushroom extract delivers intense hydration to hair. Nutritious superfoods including smoothing avocado oil, mango butter and chia, pumpkin and carrot seed oils are blended in a rich, creamy shea butter base that restores dryness and brittleness resulting in shinier, more luxurious hair. Silicone-free with over 98% plant-based and naturally-derived ingredients.

CW says... Want a deeper conditioning treatment? Wrap your hair with a towel warmed in the dryer.

Directions

Massage into clean, wet hair. Leave on for 5 minutes and rinse thoroughly. Leave on longer for more intense conditioning.

Ingredients

Aqua (Water/Eau), Cetearyl Alcohol, Caprylic/Capric Triglyceride, Cetyl Alcohol, Ethyl Macadamiate, Butyrospermum Parkii (Shea) Butter, Stearalkonium Chloride, Behentrimonium Chloride, Hydroxypropyl Starch Phosphate, Dipalmoylisopropyl Dimonium Methosulfate, Disunfloweroylethyl Dimonium Chloride, Arachidyl Alcohol, Cetearyl Glucoside, Polyquaternium-70, Arachidyl Glucoside, Behenyl Alcohol, Persea Gratissima (Avocado) Oil, Phenylpropanol, Sunflower Seed Oil Glycerides, Glyceryl Distearate, Glyceryl Monostearate, Cucurbita Pepo (Pumpkin) Seed Oil, Guar Hydroxypropyltrimonium Chloride, Lauryl Lactyl Lactate, Pisum Sativum (Pea) Peptide, Propanediol, Glycerin, Salvia Hispanica Seed Oil, Caprylyl Glycol, Dipropylene Glycol, Cocos Nucifera (Coconut) Oil, Mangifera Indica (Mango) Seed Butter, Mentha Arvensis Leaf Oil, Mentha Viridis (Spearmint) Leaf Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Brassica Campestris (Rapeseed) Seed Oil, Linum Usitatissimum (Linseed) Seed Oil, Panthenol, Daucus Carota Sativa (Carrot) Seed Oil, Hydrolyzed Quinoa, Triethyl Citrate, Emblica Officinalis Fruit Extract, Helianthus Annuus (Sunflower) Seed Extract, Cinnamidopropyltrimonium Chloride, Lavandula Angustifolia (Lavender) Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Cymbopogon Schoenanthus Oil, Salvia Sclarea (Clary) Oil, Arnica Montana Flower Extract, Olea Europaea (Olive) Leaf Extract, Panicum Miliaceum (Millet) Seed Extract, Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract, Citric Acid, Sodium Hyaluronate, Tremella Fuciformis Sporocarp Extract, Parfum (Fragrance).

Great for a quick wash-n-go, Frizé Frizé's Strong Hold Gel is the next step up from the Make Me Smile Gel and provides a stronger hold for your style.

The photo shown is for the full-size product but this is the trial/sample size of the Strong Hold Gel.

CW says... Frizé Frizé products are hand-crafted in Canada!

Directions

1. Apply to wet and detangled hair in small sections.
2. Smooth through with fingers.
3. Dry with a blow dryer equipped with a diffuser or air dry

Ingredients

Linum Usitatissimum (Linseed) Seed Extract, Aloe Vera, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Ricinus Communis (Castor) Seed Oil, Citric Acid,Phenoxyethanol, Agave Tequilana Stem Extract, Xanthan Gum, Tocopherol, Cymbopogon Schoenanthus Oil, Sucrose, Chondrus crispus, Rosmarinus Officinalis (Rosemary) Leaf Oil, Citrus Aurantium Bergamia (Bergamot) Leaf Oil, Lavandula Angustifolia (Lavender) Oil

Great for a quick wash-n-go, Frizé Frizé's Strong Hold Gel is the next step up from the Make Me Smile Gel and provides a stronger hold for your style.

8 oz / 237 ml

CW says... Frizé Frizé products are hand-crafted in Canada!

Directions

1. Apply to wet and detangled hair in small sections.
2. Smooth through with fingers.
3. Dry with a blow dryer equipped with a diffuser or air dry

Ingredients

Linum Usitatissimum (Linseed) Seed Extract, Aloe Vera, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Ricinus Communis (Castor) Seed Oil, Citric Acid,Phenoxyethanol, Agave Tequilana Stem Extract, Xanthan Gum, Tocopherol, Cymbopogon Schoenanthus Oil, Sucrose, Chondrus crispus, Rosmarinus Officinalis (Rosemary) Leaf Oil, Citrus Aurantium Bergamia (Bergamot) Leaf Oil, Lavandula Angustifolia (Lavender) Oil

Frizé Frizé's clarifying shampoo re-invigorates your scalp while removing product build up and revitalizing your curls.

The image shown is the full-size Wash Day Clarifying Shampoo, however this product is the trial size (4 oz).

CW says... This is not a clarifying shampoo based on the guidelines set out in the Curly Girl Method as it does not contain sodium olefin-sulfonate. It provides a great, thorough clean while being a bit more gentle than a typical clarifying shampoo.

Directions

1. Apply to to your roots.
2. Massage your scalp with your finger tips.
3. Rinse well with lukewarm water. 

Ingredients

Aloe Barbadensis Leaf (aloe vera), Cocamidopropyl betaine, caprylyl/capryl glucoside, glycerine, bambusa vulgaris (Bamboo), dexpanthenol (Panthenol), Guar Hydroxypropyltrimonium Chloride (Guar Gum), Polyquaternium-7, Cananga odorata ( Ylang Ylang), Mentha piperita (peppermint)

Frizé Frizé's clarifying shampoo re-invigorates your scalp while removing product build up and revitalizing your curls.

CW says... This is not a clarifying shampoo based on the guidelines set out in the Curly Girl Method as it does not contain sodium olefin-sulfonate. It provides a great, thorough clean while being a bit more gentle than a typical clarifying shampoo.

Directions

1. Apply to to your roots.
2. Massage your scalp with your finger tips.
3. Rinse well with lukewarm water. 

Ingredients

Aloe Barbadensis Leaf (aloe vera), Cocamidopropyl betaine, caprylyl/capryl glucoside, glycerine, bambusa vulgaris (Bamboo), dexpanthenol (Panthenol), Guar Hydroxypropyltrimonium Chloride (Guar Gum), Polyquaternium-7, Cananga odorata ( Ylang Ylang), Mentha piperita (peppermint)

Provide your hair with maximum moisture while reducing breakage with Frizé Frizé's deep conditioner.

This photo shows the full-size bottle, however this product is the travel size version of the Deep Conditioner.

CW says... This conditioner works its magic in just 3 minutes!

Directions

1. Work conditioner through clean, wet hair from roots to ends.
2. Leave on for up to 3 minutes.
3. Rinse thoroughly then style with Frizé Frizé styling products.

Ingredients

Aqua, Cetearyl Alcohol, Emulsifying Wax (Curly Girl Method approved), Cetyl Alcohol, Butyrospermum Parkii (Shea Butter), Mangifera Indica (Mango butter), Olea Europaea (Olive Oil), Vitis Vinifera (Grape Seed Oil), Persea Gratissima (Avocado Oil), Bamboo, Glycerine, Panthenol B5, Vitamin E, Cananga Odorata (Ylang Ylang), Mentha Piperita (Peppermint)

Provide your hair with maximum moisture while reducing breakage with Frizé Frizé's deep conditioner.

8 oz / 237 ml

CW says... This conditioner works its magic in just 3 minutes!

Directions

1. Work conditioner through clean, wet hair from roots to ends.
2. Leave on for up to 3 minutes.
3. Rinse thoroughly then style with Frizé Frizé styling products.

Ingredients

Aqua, Cetearyl Alcohol, Emulsifying Wax (Curly Girl Method approved), Cetyl Alcohol, Butyrospermum Parkii (Shea Butter), Mangifera Indica (Mango butter), Olea Europaea (Olive Oil), Vitis Vinifera (Grape Seed Oil), Persea Gratissima (Avocado Oil), Bamboo, Glycerine, Panthenol B5, Vitamin E, Cananga Odorata (Ylang Ylang), Mentha Piperita (Peppermint)

Moisture and definition combined with a soft hold makes the Feeling Lush Leave-In & Hair Styling Cream a great dual-purpose product. 

CW says... This can be used with the Make Me Smile Gel for a stronger hold.

Directions

1. Apply to wet and detangled hair in small sections.
2. Smooth through with fingers.
3. Dry with a blow dryer equipped with a diffuser or air dry.

Ingredients

Aqua, Trigonella Foenum-Graecum Fruit Extract Linum usitatissimum (Linseed)Seed Extract, Linum Usitatissimum (Flax Seed), Butyrospermum Parkii (Shea) Butter, Olea Europaea (Olive Oil), Emulsifying Wax NF, Glycerin, Citric Acid, Phenoxyethanol, Bambusa vulgaris Extract, Xanthan Gum, Panthenol, Tocopherol

Frizé Frizé's Detoxifying Bentonite Clay Hair Mask moisturizes dry hair, diminishing frizz and increasing softness. This mask can also be used on face and body.

CW says... The emulsifying wax in this product is Curly Girl (CG) Method approved.

Directions

1. If using as a treatment, apply to clean hair after conditioning. 2. Leave on for 10-15 minutes with warm hair cap or plastic cap. 3. Rinse thoroughly with lukewarm water. 

Ingredients

Aqua, Trigonella Foenum-Graecum Seed Extract, Prunus Armeniaca (Apricot) Kernel Oil, Orbignya Oleifera Seed Oil, Simmondsia Chinensis (Jojoba) Seed oil, Bentonite, Emulsifying Wax NF, Cetearyl Alcohol, Glycerin, Citric Acid, Panthenol, Phenoxyethanol, Tocopherol, Essential Oil

Moisture and definition combined with a soft hold makes the Feeling Lush Leave-In & Hair Styling Cream a great dual-purpose product. 

8 oz / 237 ml

CW says... This can be used with the Make Me Smile Gel for a stronger hold.

Directions

1. Apply to wet and detangled hair in small sections.
2. Smooth through with fingers.
3. Dry with a blow dryer equipped with a diffuser or air dry.

Ingredients

Aqua, Trigonella Foenum-Graecum Fruit Extract Linum usitatissimum (Linseed)Seed Extract, Linum Usitatissimum (Flax Seed), Butyrospermum Parkii (Shea) Butter, Olea Europaea (Olive Oil), Emulsifying Wax NF, Glycerin, Citric Acid, Phenoxyethanol, Bambusa vulgaris Extract, Xanthan Gum, Panthenol, Tocopherol

Great for twist outs or wash-n-go styles, Frizé Frizé's Make Me Smile Hair Gel provides a soft hold and beautiful definition. Great for all hair types. 

4 oz / 118 ml

CW says... Store this in your checked luggage if you're travelling. It is over 100 ml and can't be taken carry-on.

Directions

1. Apply to wet and detangled hair in small sections.
2. Smooth through with fingers.
3. Dry with a blow dryer equipped with a diffuser or air dry

Ingredients

Linum usitatissimum (Linseed)Seed Extract, Trigonella Foenum-Graecum Fruit Extract, Aloe Vera, Prunus Amygdalus Dulcis (Sweet Almond), Ricinus Communis (Castor) Seed Oil, Glycerin, Citric Acid, Agave Tequilana Stem Extract, Xanthan Gum, Phenoxyethanol, Bambusa vulgaris (Bamboo Extract), Tocopherol, Essential Oils