Curlsmith

Curlsmith
Innersense Organic Beauty

Innersense Organic Beauty
Malibu C

Malibu C

LUS Brands | Love Ur Self
Bounce Curl

Bounce Curl
TréLuxe

TréLuxe

As I Am

As I Am is a cruelty-free and 100% natural hair brand that is curly-girl method-approved. With sulfphate-free products containing nourishing ingredients such as aloe vera, rice water, coconut and tea tree oil, you can guarantee a defined and weightless curl with every wash. Say hello to beautiful coils and curls with As I Am.

As I Am Canada: Beautiful Coils and Curls…Naturally

Whether you’re looking to soothe an itchy scalp, define your ‘do, or highlight your curls with a popping temporary colour, As I Am products offer something for everyone. With a range of natural ingredients present in their collections, including natural oils and essential vitamins, your curls will be healthier and more defined when you choose As I Am.



Founded in 2011 by one of the world’s leading curly hair experts, Dr. Ali Syed, you can trust that the science behind these products is expertly backed.



All As I Am products are cruelty-free, with some vegan collections available.



Our As I Am Canada Collection

Here at Curl Warehouse, we stock a wide variety of As I Am collections right here in Canada. Each are built to boost your curls in different ways:



  • Dry & Itchy Scalp Care. Soothe and moisturize your scalp while detangling your curls with this hydrating collection. Packed with goodies such as Piroctone Olamine (for dandruff), tea tree oil, olive oil, and peppermint oil, this range will nurture your scalp.
  • Rice Water. Stimulate hair growth with this immaculate rice water collection, inspired by Yao women in China. Made with water + submicron technology for deeper penetration, forbidden Black Rice to promote growth, and Saw Palmetto to fight hair fall, your curls will be thicker than ever with these products on your side.
  • Long & Luxe. Lengthen and strengthen your locks with As I Am’s Long & Luxe collection. Each product within this range is infused with pomegranate, loaded with antioxidants, vitamins and minerals, and vitamin C packed passion fruit to encourage collagen production for longer, healthier locks.
  • Curl Color. Add a colour pop to your curls with this temporary colour range. Each pot is jam-packed with ceramides for moisture retention and hair elasticity and Jamaican Black Castor Oil for protected and shiny locks. You’ll never get bored of your hair colour with this range, and it washes out in just one wash.
  • Rosemary. Elevate your haircare routine with this skincare-inspired line. This delicate range is infused with rosemary to improve blood flow and peppermint to soothe your scalp, in addition to Melatonin and Copper Tripeptide to strengthen curls and reduce hair fall. Say hello to thicker and fuller curls.


    • Why Buy As I Am Products From Curl Warehouse?

    It is our mission at Curl Warehouse to offer curly-friendly products at a reasonable price for everyone. When you purchase a product from us, you will know that we:

    ✓ Support as many small and independent manufacturers as possible

    ✓ Cater to all curl types

    ✓ Stock products in Canada to remove customs fees for our customers

    ✓ Thoroughly research all products


    If you have any questions about the As I Am products that we stock, contact us at products@curlwarehouse.com for product guidance and recommendations.

    Frequently Asked Question

    As I Am offers collections for all curl types, for example, the Classic collection and the Long & Luxe collection are intended for curl types 3 & 4. If you’re unsure what As I Am products would suit your curl type, feel free to contact us at products@curlwarehouse.com for recommendations and advice.

    It really depends on your curl type and hair thickness; however, as a rough guide, you should let the Curl Color air dry for an hour, then for the best results, use a diffuser to ensure your curls are dry and set. If you do not dry your hair fully, you may experience colour transfer. Minor transfer may still happen, however, Curl Colors will wash right out in the laundry or in the shower.

    Absolutely! Many of their product collections are curly girl method-approved.

    Our processing time is 3-5 business days. The shipping option chosen at checkout does not impact our processing time. If you need your order in a hurry, we recommend selecting Priority Processing prior to checkout. This guarantees that your order will be shipped out from our warehouse on the following business day.

    Shipping transit time is based on your delivery location. Once Curl Warehouse has handed your order off to a courier or delivery service, we do not have any further information regarding delivery times than what is shown on your tracking page.

    Approximate shipping timelines (not guaranteed):

    • Western Canada: 1-3 business days
    • Eastern Canada: 4-12 business days
    • Mainland USA: 1-9 business days

    For online purchases, we accept payments from major credit card companies like Visa, Mastercard, and American Express. We also offer Sezzle for installment payments.