We all love Shopify Wrapped, a summary of our listening habits this year. How about our curl habits? This is our version of Shopify Wrapped, highlighting the best of the best in 2024.
Top Selling Curly Hair Products 2024
- Bounce Curl Define EdgeLift Brush
- TreLuxe Hi! Definition Gel
- Innersense Organic Beauty I Create Hold
I'm sure it will surprise absolutely no one that our top-selling accessory was the Bounce Curl Define EdgeLift Brush. This brush has taken the curly world by storm! Our staff love it, our customers love it... what's not to love?
The best-selling product was, once again, TreLuxe's Hi! Definition Gel. This is the fourth year in a row that TreLuxe has taken home the win for most popular product! Close behind was Innersense Organic Beauty's I Create Hold for the second year. It's obvious why these two products keep fighting for the top position all year long. They are both fantastic!
Top Curly Hair Brands 2024
Based on our in-store and online sales, we sold the most in dollar value of these three brands:
Last year's winner, Innersense Organic Beauty, did it again!
Top Blog Posts 2024
Chisom joined us as a blogger this year and her helpful article about drying curls without a diffuser was the most visited blog post in 2024.
Our top topics this year were:
- Drying Curly Hair Without a Diffuser: Tips and Tricks
- Stringy Curls? Create Juicy Curl Clumps with These Tips
- What Are The Differences Between a Foam and a Mousse?
Most Popular New Accessories 2024
So many great new accessories graced our shelves this year. These were the most popular with our website visitors:
Most Visited Product Page
For the second year in a row, Curl Keeper's Roller Jaw Clamps won this category by a landslide!
Most Anticipated Product 2024
The restock of the Bounce Curl Define EdgeLift Brush in June 2024 was very eagerly anticipated. We had thousands of people on our restock list! Now available in a new Volume EdgeLift Brush version and in multiple colours, this brush continues to be a top seller. We expect lots of them ended up under the tree this Christmas!
Top Trends in Curly Hair 2024
Accessories definitely took the top spot in this category. While of course the Bounce Curl brush blew us all away, customers were also really excited for the AuBonacci Styler and the diffusing cap and plopping bonnet from Soulta Beauty.
What Do We Expect in 2025?
We think lived-in curls will be a popular trend this year: curls that aren't too perfect and have that "I just woke up like this" look (although we know you didn't just wake up like that unless you're using the MoonstoneSeven Satin Sleeper).
Volume will also be a big one in 2025, as it has been in 2024. We are here for the return of those bouncy 90s curls, shag haircuts, and beautiful curly bangs. Get a head start - see what we did there? - on your New Year's volume with Curlsmith's new volumizing line. We have two exciting new products from this line on their way. They should be available before the end of January.
It's also likely anything that makes life with curly hair easier will be popular in 2025. Embracing your curls doesn't have to be difficult! So many genius products and techniques exist now to cut down on the time we need to spend in front of the mirror or caring for our curls. We expect to see more of these time-saving accessories and tips shared in 2025.
