Help your hair hold onto it's moisture with As I Am's Coconut CoWash. Gentler than shampoos, this product from As I Am helps promote healthy hair growth and hydration from root to tip.

CW says... If you have particularly dry hair, you may find that you prefer co-washing (conditioner washing) instead of washing with a low- or no-poo. You do not need to do both!

Directions

Rub a liberal amount within palms and distribute throughout hair. Work product through hair and massage scalp with fingertips as you would a conventional shampoo. Carefully detangle hair with a wide-tooth comb. Rinse well. Repeat only if necessary to remove excessive product build up or for further scalp cleansing. 

Follow with conditioning. Use either As I Am® Hydration Elation® Intensive Conditioning Treatment or As I Am® Leave-In Conditioner.

Ingredients

Aqua/Water/Eau, Cetyl Alcohol, Cetrimonium Chloride, Cocos Nucifera (Coconut) Oil, Ricinus Communis (Castor) Seed Oil, Cocos Nucifera (Coconut) Fruit Powder, Citrus Reticulata (Tangerine) Fruit Extract, Phytosterols, PEG-40 Castor Oil, Cetearyl Alcohol, Stearalkonium Chloride, Serenoa Serrulata Fruit Extract, Quaternium-18, Propylene Glycol, C12-15 Alkyl Lactate, Fragrance/Parfum (Limonene), Potassium Sorbate, Caprylyl Glycol, Phenoxyethanol, Caprylic/Capric Triglyceride, Abies Balsamea (Balsam Canada) Resin, Potassium Chloride

Suffering from a dry and itchy scalp this winter? Help relieve your irritation with the As I Am Dry & Itchy Scalp Care line. 

CW says... Prefer to shampoo instead of co-wash? Check out the shampoo from the Dry & Itchy line.

Directions

For best results, use at least twice a week. Shake well before use. Rub a liberal amount of product between palms and distribute throughout hair and scalp. Work product through hair & massage scalp with fingertips as you would a conventional shampoo. For easy detangling carefully comb through hair with a wide-tooth comb before rinsing co-wash from hair. Rinse and repeat if needed. Follow with the Dry & Itchy Scalp Care conditioner.

Ingredients

Aqua/Water/Eau, Betaine, Cetearyl Alcohol, Aloe Barbadensis Leaf Juice, Cetrimonium Chloride, Glycerin, Quaternium-18, Polysorbate 60, Zinc Pyrithione, Olea Europaea (Olive) Fruit Oil, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Phytosterols, Mentha Piperita (Peppermint) Oil, Stearamidopropyl Dimethylamine , Caprylic Acid, Quaternium-80, Propanediol, Cocos Nucifera (Coconut) Oil, Fragrance/Parfum, Phenoxyethanol, Potassium Chloride, Linum Usitatissimum (Linseed) Seed Extract, Ceramide NG, Sodium Lauroyl Lactylate, Caprylyl Glycol, Piroctone Olamine, Menthol, Polyacrylamide, Origanum Vulgare Leaf Extract, Propylene Glycol Dicaprylate/Dicaprate, Sodium Cocoyl Isethionate, Coconut Fatty Acids, Sodium Lauroyl Glutamate, PEG-3 Distearate, Laureth-9, PEG-8, Ceteareth-25, Disodium Ethylene Dicocamide PEG-15 Disulfate, Citric Acid, Polyquaternium-37, PPG-1 Trideceth-6, Citronellol, Geraniol, Hexyl Cinnamal, Lilial, Linalool

Suffering from a dry and itchy scalp this winter? Help relieve your irritation with the As I Am Dry & Itchy Scalp Care line, starting with the shampoo.

CW says... As I Am suggests that this product is most effective on type 3 & 4 curls.

Directions

Shake well before use.

Apply by massaging onto wet hair and scalp.

Rinse and repeat.

Follow with As I Am Dry & Itchy Scalp Care Conditioner and As I Am Dry & Itchy Scalp Care Oil Treatment for best results.

Ingredients

Aqua/Water/Eau, Aloe Barbadensis Leaf Juice, Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, Betaine, Cocamide MIPA, Sodium Cocoyl Isethionate, Cetyl Alcohol, Zinc Pyrithione, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Olea Europaea (Olive) Fruit Oil, Glycerin, Caprylic Acid, Linum Usitatissimum (Linseed) Seed Extract, Glycol Stearate, Polyquaternium-10, Piroctone Olamine, Phenoxyethanol, Mentha Piperita (Peppermint) Oil, Quaternium-80, Caprylyl Glycol, Menthol, Propanediol, Ceteareth-60 Myristyl Glycol, Origanum Vulgare Leaf Extract, Tetrasodium EDTA

Canadian winters call for intense hydration. Hydration Elation to the rescue! 

CW says... This is one of the few protein-free deep conditioners on the market. We love it for protein-sensitive curls!

Directions

Distribute Hydration Elation® throughout hair 
Leave on 15 – 30 minutes, wearing a plastic cap. 
Optional: Allow conditioner to penetrate under a warm hood dryer for the deepest treatment. 
Remove cap, add a bit of water, and then carefully detangle hair.
Rinse thoroughly.

Treat your hair to an intensive conditioning treatment every 2 to 3 weeks (or even more frequently, depending upon the condition of your hair and what you do to it.

Ingredients

Aqua/Water/Eau, Cocos Nucifera (Coconut) Oil, Betaine, Quaternium-91, Cetrimonium Methosulfate, Cetearyl Alcohol, Cetyl Esters, Cetyl Alcohol, Glycerin, Butyrospermum Parkii (Shea) Butter, Phytosterols, Mangifera Indica (Mango) Seed Butter, Cocos Nucifera (Coconut) Fruit Powder, Citrus Reticulata (Tangerine) Fruit Extract, Phenoxyethanol, Glycerin, Camellia Oleifera Leaf Extract, Glycerin, Pyrus Malus (Apple) Fruit Extract, Glycerin, Phenoxyethanol, Citrus Limon (Lemon) Peel Extract, Glycerin, Phenoxyethanol, Saccharum Officinarum (Sugarcane) Extract, Fragrance/Parfum (Limonene), Tocopheryl Acetate, Caprylyl Glycol, Phenoxyethanol, Sodium Benzoate, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, PPG-1 Trideceth-6, Abies Balsamea (Balsam Canada) Resin, Caprylic/Capric Triglyceride

This oil treatment comforts your dry scalp and helps loosen and remove dandruff flakes if used prior to shampooing.

CW says... For best results, As I Am suggests using this product 1-2 times per month as a hot oil treatment. 

Directions

Apply to dry and itchy areas as needed. Massage into scalp. Do not rinse. Shake well before use. May also be used as a Hot Oil Treatment. Massage the oil into your scalp using fingertips. Working your way from roots to ends, massage oil into your hair. Wrap your hair with a heated, wet towel and allow it to sit for 20 minutes. Alternately, place hair under a clean shower cap and either sit under a heat cap or steamer for 15-20 minutes. Just allow your body heat to nourish your hair during the treatment. Follow with shampooing, etc. Repeat 1-2 times a month.

Ingredients

Ricinus Communis (Castor) Seed Oil, Cocos Nucifera (Coconut) Oil, Glycine Soja (Soybean) Oil, Helianthus Annuus (Sunflower) Seed Oil, Nigella Sativa Seed Oil, Salicylic Acid, Caprylic Acid, Olea Europaea (Olive) Fruit Oil, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Origanum Vulgare Leaf Extract, Aloe Barbadensis Leaf Extract, Fragrance/Parfum, Piroctone Olamine, Ceramide NG, Menthol, Mentha Piperita (Peppermint) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Carthamus Tinctorius (Safflower) Seed Oil, Citronellol, Geraniol, Hexyl Cinnamal, Benzyl Salicylate, Limonene, Methyl Ionones, Lilial, Linalool 

Suffering from a dry and itchy scalp this winter? Help relieve your irritation with the As I Am Dry & Itchy Scalp Care line, starting with the shampoo and then moving on to this nourishing conditioner.

CW says... This line is one of the few that is CG approved for fighting dandruff.

Directions

For best results, use at least twice a week. Shake well before use. After shampooing apply by massaging onto wet hair and scalp. Follow with As I Am Dry & Itchy Scalp Care Leave-In Conditioner and As I Am Dry & Itchy Scalp Care Oil Treatment.

Ingredients

Aqua/Water/Eau, Aloe Barbadensis Leaf Juice, Cocos Nucifera (Coconut) Oil, Cetearyl Alcohol, Betaine, Glycerin, Olea Europaea (Olive) Fruit Oil, Zinc Pyrithione, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Fragrance/Parfum, Mentha Piperita (Peppermint) Oil, Phytosterols, Polyquaternium-37, Linum Usitatissimum (Linseed) Seed Extract, Piroctone Olamine, Quaternium-53, Stearamidopropyl Dimethylamine, Caprylic Acid, Quaternium-80, Polyquaternium-10, Propylene Glycol Dicaprylate/Dicaprate, Phenoxyethanol, Polyacrylamide, Caprylyl Glycol, Menthol, Propylene Glycol, PPG-1 Trideceth-6, Origanum Vulgare Leaf Extract, Citric Acid, Citronellol, Geraniol, Hexyl Cinnamal, Lilial, Linalool

Suffering from a dry and itchy scalp this winter? Help relieve your irritation with the As I Am Dry & Itchy Scalp Care line. 

CW says... For best results, use this product after the As I Am Dry & Itchy shampoo or co-wash, and conditioner. It will help keep your scalp flake-free and your hair moisturized.

Directions

Apply liberally, to clean wet, detangled hair. Distribute well throughout the entire  head of hair, from root to tip. Comb through to maintain tangle free. 

Ingredients

Aqua/Water/Eau, Glycerin, Aloe Barbadensis Leaf Juice, Betaine, Cetearyl Alcohol, Olea Europaea (Olive) Fruit Oil, Cocos Nucifera (Coconut) Oil, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Linum Usitatissimum (Linseed) Seed Extract, Quaternium-18, Polysorbate 60, Mentha Piperita (Peppermint) Oil, Fragrance/Parfum, Polyquaternium-37, Phenoxyethanol, Caprylyl Glycol, Propylene Glycol Dicaprylate/Dicaprate, Piroctone Olamine, Phytosterols, Quaternium-80, Propanediol, Polyacrylamide, PPG-1 Trideceth-6, Citric Acid, Laureth-9, PEG-8, Ceramide NG, PEG-3 Distearate, Sodium Lauroyl Lactylate, Coconut Fatty Acids, Sodium Lauroyl Glutamate, Sodium Cocoyl Isethionate, Ceteareth-25, Disodium Ethylene Dicocamide PEG-15 Disulfate, Methyl Ionone, Benzyl Salicylate, Citronellol, Coumarin, Limonene, Geraniol, Hexyl Cinnamal, Hydroxy Citronellal, Lilial, Linalool

Seal the cuticle after washing and make your hair softer, more manageable, and noticeably shinier with As I Am's classic Leave-In Conditioner. Using a leave-in conditioner like this one helps prepare your hair for styling and assists in keeping your hair strong and moisturized even when it's being manipulated into other styles and refreshed until wash day.

CW says... Looking for a detangling leave-in with protein? Try As I Am's Detangling Conditioner instead.

*Photo shown is the old packaging. You will receive your product in the new classic range packaging.

Directions

• Apply liberally to clean, wet detangled hair
• Distribute well throughout entire head hair, from root to tip
• Comb through to maintain tangle free alignment
• Proceed to style

Ingredients

Aqua/Water/Eau, Cetearyl Alcohol, Cetyl Alcohol, Cocos Nucifera (Coconut) Fruit Powder, Phyllanthus Emblica Fruit Powder, Beta Vulgaris (Beet) Root Extract, Phytosterols, Serenoa Serrulata Fruit Extract, Camellia Oleifera Leaf Extract, Glycerin, Pyrus Malus (Apple) Fruit Extract, Citrus Limon (Lemon) Peel Extract, Saccharum Officinarum (Sugar Cane) Extract, Betaine, Behentrimonium Methosulfate, Stearamidopropyl Dimethylamine, Citric Acid, Phenoxyethanol, Caprylyl Glycol, Potassium Sorbate, Polyacrylamide, Fragrance/Parfum, Anise Alcohol, Coumarin, Limonene.

*Anise alcohol is a fragrance alcohol and has no effect on hair.

You can never have too much hydration during a long, cold, Canadian winter. As I Am's So Much Moisture Hydrating Lotion can be used to moisturize all curl types and styles.

CW says... This lotion does not provide any curl hold or definition. It is purely for moisturizing!

Directions

For undefined textured styling, when coil definition is not a key element, (e.g. afros, pony puffs, frohawks, etc.)

Ingredients

Aqua/Water/Eau, Glycerin, Aloe Barbadensis Leaf Extract, Sodium Benzoate, Potassium Sorbate, Erythorbic Acid, Citric Acid, Royal Jelly, Glucose, Lavandula Angustifolia (Lavender) Flower Extract, Phenoxyethanol, Equisetum Arvense Extract, Glycerin, Urtica Dioica (Nettle) Leaf Extract, Phenoxyethanol, Salvia Officinalis (Sage) Leaf Extract, Phenoxyethanol, Citrus Grandis (Grapefruit) Fruit Extract, Phenoxyethanol, Cetyl Alcohol, Cetearyl Alcohol, Behentrimonium Methosulfate, Sodium Chloride, Lactoperoxidase, Glucose Oxidase, Fragrance/Parfum (Limonene), Potassium Sorbate, Dimethyl Stearamine

This sulfate-free moisturizing cleanser provides a great base to your curly hair routine by soothing your scalp while it cleans and eliminates build-up.

CW says... This shampoo is gentle enough for frequent washers to use daily.

Directions

• Wet hair thoroughly.
• Rub a liberal amount within palms and distribute throughout hair. 
• Lather product through hair and massage into scalp. 
• Carefully detangle hair with a wide-tooth comb. 
• Leave on 3-5 minutes in order to eliminate shedding scalp debris. 
• Rinse well.
• Repeat only if necessary to remove excessive product build up.

Ingredients

Aqua/Water/Eau, Cetearyl Alcohol, Sodium Cocoamphopropionate, Hydroxypropyl Starch Phosphate, Behentrimonium Chloride, Citrus Reticulata (Tangerine) Fruit Extract, Aloe Barbadensis Leaf Extract, Sodium Benzoate, Potassium Sorbate, Erythorbic Acid, Citric Acid, Glycerin, Phytosterols, Serenoa Serrulata Fruit Extract, Ricinus Communis (Castor) Seed Oil, Curcuma Longa (Turmeric) Root Powder, Piroctone Olamine, Cetrimonium Chloride, Phenoxyethanol, Caprylyl Glycol, Fragrance/Parfum (Limonene), Potassium Sorbate

Keep tangles at bay with As I Am's Detangling Conditioner. It's a leave-in tangle releaser with the right amount of slip to make finger combing and brushing easy and painless. It also helps add shine and make your hair feel softer and more hydrated.

CW says... If you find this product too heavy to leave in, you can apply, detangle, and then scrunch water through your hair to remove excess conditioner without rinsing all of it away.

Directions

• First, cleanse hair. (We highly recommend one of the three As I Am cleansers: As I Am® Curl Clarity® Shampoo, Cleansing Pudding+ or Coconut CoWash.)
• Leave hair wet or very damp. DO NOT TOWEL DRY.
• Massage a small amount, (about the size of a quarter) within palms and liberally distribute throughout entire head of hair, root to ends.
• Using a wide-toothed comb or a flexible-bristle detangling brush, begin to gently comb or brush, section-by-section using short strokes. Always start near the ends and proceed up toward the scalp. You may also detangle by carefully finger raking through your hair.
• If it seems that you require more product to ease detangling, Distribute another very small amount. Do not over use.
• Proceed to style.

Ingredients

Aqua/Water/Eau, Glycerin, Cetearyl Alcohol, Behentrimonium Methosulfate, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Oil, Royal Jelly, Hydrolyzed Keratin, Keratin, Betaine, Linum Usitatissimum (Linseed) Seed Extract, Ceteareth-25, Laureth-23, TBHQ, Fragrance/Parfum (Anise Alcohol, Coumarin, Limonene), Citric Acid, Potassium Sorbate, Caprylyl Glycol, Phenoxyethanol, Polyacrylamide

*Anise alcohol is a fragrance alcohol and has no effect on hair.

Shopping for someone else but not sure what they'll like most? We know how tough it can be shopping for someone else's hair type and preferences!

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