Help your hair hold onto it's moisture with As I Am's Coconut CoWash. Gentler than shampoos, this product from As I Am helps promote healthy hair growth and hydration from root to tip.

CW says... If you have particularly dry hair, you may find that you prefer co-washing (conditioner washing) instead of washing with a low- or no-poo. You do not need to do both!

Directions

Rub a liberal amount within palms and distribute throughout hair. Work product through hair and massage scalp with fingertips as you would a conventional shampoo. Carefully detangle hair with a wide-tooth comb. Rinse well. Repeat only if necessary to remove excessive product build up or for further scalp cleansing. 

Follow with conditioning. Use either As I Am® Hydration Elation® Intensive Conditioning Treatment or As I Am® Leave-In Conditioner.

Ingredients

Aqua/Water/Eau, Cetyl Alcohol, Cetrimonium Chloride, Cocos Nucifera (Coconut) Oil, Ricinus Communis (Castor) Seed Oil, Cocos Nucifera (Coconut) Fruit Powder, Citrus Reticulata (Tangerine) Fruit Extract, Phytosterols, PEG-40 Castor Oil, Cetearyl Alcohol, Stearalkonium Chloride, Serenoa Serrulata Fruit Extract, Quaternium-18, Propylene Glycol, C12-15 Alkyl Lactate, Fragrance/Parfum (Limonene), Potassium Sorbate, Caprylyl Glycol, Phenoxyethanol, Caprylic/Capric Triglyceride, Abies Balsamea (Balsam Canada) Resin, Potassium Chloride

Suffering from a dry and itchy scalp this winter? Help relieve your irritation with the As I Am Dry & Itchy Scalp Care line. 

CW says... Prefer to shampoo instead of co-wash? Check out the shampoo from the Dry & Itchy line.

Directions

For best results, use at least twice a week. Shake well before use. Rub a liberal amount of product between palms and distribute throughout hair and scalp. Work product through hair & massage scalp with fingertips as you would a conventional shampoo. For easy detangling carefully comb through hair with a wide-tooth comb before rinsing co-wash from hair. Rinse and repeat if needed. Follow with the Dry & Itchy Scalp Care conditioner.

Ingredients

Aqua/Water/Eau, Betaine, Cetearyl Alcohol, Aloe Barbadensis Leaf Juice, Cetrimonium Chloride, Glycerin, Quaternium-18, Polysorbate 60, Zinc Pyrithione, Olea Europaea (Olive) Fruit Oil, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Phytosterols, Mentha Piperita (Peppermint) Oil, Stearamidopropyl Dimethylamine , Caprylic Acid, Quaternium-80, Propanediol, Cocos Nucifera (Coconut) Oil, Fragrance/Parfum, Phenoxyethanol, Potassium Chloride, Linum Usitatissimum (Linseed) Seed Extract, Ceramide NG, Sodium Lauroyl Lactylate, Caprylyl Glycol, Piroctone Olamine, Menthol, Polyacrylamide, Origanum Vulgare Leaf Extract, Propylene Glycol Dicaprylate/Dicaprate, Sodium Cocoyl Isethionate, Coconut Fatty Acids, Sodium Lauroyl Glutamate, PEG-3 Distearate, Laureth-9, PEG-8, Ceteareth-25, Disodium Ethylene Dicocamide PEG-15 Disulfate, Citric Acid, Polyquaternium-37, PPG-1 Trideceth-6, Citronellol, Geraniol, Hexyl Cinnamal, Lilial, Linalool

Canadian winters call for intense hydration. Hydration Elation to the rescue! 

CW says... This is one of the few protein-free deep conditioners on the market. We love it for protein-sensitive curls!

Directions

Distribute Hydration Elation® throughout hair 
Leave on 15 – 30 minutes, wearing a plastic cap. 
Optional: Allow conditioner to penetrate under a warm hood dryer for the deepest treatment. 
Remove cap, add a bit of water, and then carefully detangle hair.
Rinse thoroughly.

Treat your hair to an intensive conditioning treatment every 2 to 3 weeks (or even more frequently, depending upon the condition of your hair and what you do to it.

Ingredients

Aqua/Water/Eau, Cocos Nucifera (Coconut) Oil, Betaine, Quaternium-91, Cetrimonium Methosulfate, Cetearyl Alcohol, Cetyl Esters, Cetyl Alcohol, Glycerin, Butyrospermum Parkii (Shea) Butter, Phytosterols, Mangifera Indica (Mango) Seed Butter, Cocos Nucifera (Coconut) Fruit Powder, Citrus Reticulata (Tangerine) Fruit Extract, Phenoxyethanol, Glycerin, Camellia Oleifera Leaf Extract, Glycerin, Pyrus Malus (Apple) Fruit Extract, Glycerin, Phenoxyethanol, Citrus Limon (Lemon) Peel Extract, Glycerin, Phenoxyethanol, Saccharum Officinarum (Sugarcane) Extract, Fragrance/Parfum (Limonene), Tocopheryl Acetate, Caprylyl Glycol, Phenoxyethanol, Sodium Benzoate, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, PPG-1 Trideceth-6, Abies Balsamea (Balsam Canada) Resin, Caprylic/Capric Triglyceride

Suffering from a dry and itchy scalp this winter? Help relieve your irritation with the As I Am Dry & Itchy Scalp Care line, starting with the shampoo and then moving on to this nourishing conditioner.

CW says... This line is one of the few that is CG approved for fighting dandruff.

Directions

For best results, use at least twice a week. Shake well before use. After shampooing apply by massaging onto wet hair and scalp. Follow with As I Am Dry & Itchy Scalp Care Leave-In Conditioner and As I Am Dry & Itchy Scalp Care Oil Treatment.

Ingredients

Aqua/Water/Eau, Aloe Barbadensis Leaf Juice, Cocos Nucifera (Coconut) Oil, Cetearyl Alcohol, Betaine, Glycerin, Olea Europaea (Olive) Fruit Oil, Zinc Pyrithione, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Fragrance/Parfum, Mentha Piperita (Peppermint) Oil, Phytosterols, Polyquaternium-37, Linum Usitatissimum (Linseed) Seed Extract, Piroctone Olamine, Quaternium-53, Stearamidopropyl Dimethylamine, Caprylic Acid, Quaternium-80, Polyquaternium-10, Propylene Glycol Dicaprylate/Dicaprate, Phenoxyethanol, Polyacrylamide, Caprylyl Glycol, Menthol, Propylene Glycol, PPG-1 Trideceth-6, Origanum Vulgare Leaf Extract, Citric Acid, Citronellol, Geraniol, Hexyl Cinnamal, Lilial, Linalool

This sulfate-free moisturizing cleanser provides a great base to your curly hair routine by soothing your scalp while it cleans and eliminates build-up.

CW says... This shampoo is gentle enough for frequent washers to use.

Directions

• Wet hair thoroughly.
• Rub a liberal amount within palms and distribute throughout hair. 
• Lather product through hair and massage into scalp. 
• Carefully detangle hair with a wide-tooth comb. 
• Leave on 3-5 minutes in order to eliminate shedding scalp debris. 
• Rinse well.
• Repeat only if necessary to remove excessive product build up.

Ingredients

Aqua/Water/Eau, Cetearyl Alcohol, Sodium Cocoamphopropionate, Hydroxypropyl Starch Phosphate, Behentrimonium Chloride, Citrus Reticulata (Tangerine) Fruit Extract, Aloe Barbadensis Leaf Extract, Sodium Benzoate, Potassium Sorbate, Erythorbic Acid, Citric Acid, Glycerin, Phytosterols, Serenoa Serrulata Fruit Extract, Ricinus Communis (Castor) Seed Oil, Curcuma Longa (Turmeric) Root Powder, Piroctone Olamine, Cetrimonium Chloride, Phenoxyethanol, Caprylyl Glycol, Fragrance/Parfum (Limonene), Potassium Sorbate

Everyone wants bouncy beautiful curls, am I right? As I Am's Curling Jelly will help add definition, shine, and that much-desired bounce to your curls and coils.

CW says... This product is suitable for all curl types. If you have tight coils, you may prefer the As I Am Coil Defining Jelly instead.

Directions

Apply Curling Jelly to detangled hair while it is still soaking wet, to small sections, from root to tip. Spray with water if hair begins to dry before you're done. To define your coils/curls, you may finger rake, comb through with a wide-toothed comb (Shingle), or finger style. Air drying is recommended. You may use a hood dryer on the low setting if time or weather is an issue. Fluff, separate or arrange your coils to style, only after hair is completely dry.

Ingredients

Aqua/Water/Eau, Glycerin, Hydroxyethylcellulose, Betaine, Aloe Barbadensis Leaf Extract, Sodium Benzoate, Potassium Sorbate, Erythorbic Acid, Citric Acid, Pectin, Beta Vulgaris (Beet) Root Extract, Xanthan Gum, Tocopheryl Acetate, Potassium Sorbate, Fragrance/Parfum (Coumarin, Limonene), Phenoxyethanol, Caprylyl Glycol

Suffering from a dry and itchy scalp this winter? Help relieve your irritation with the As I Am Dry & Itchy Scalp Care line. 

CW says... For best results, use this product after the As I Am Dry & Itchy shampoo or co-wash, and conditioner. It will help keep your scalp flake-free and your hair moisturized.

Directions

Apply liberally, to clean wet, detangled hair. Distribute well throughout the entire  head of hair, from root to tip. Comb through to maintain tangle free. 

Ingredients

Aqua/Water/Eau, Glycerin, Aloe Barbadensis Leaf Juice, Betaine, Cetearyl Alcohol, Olea Europaea (Olive) Fruit Oil, Cocos Nucifera (Coconut) Oil, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Linum Usitatissimum (Linseed) Seed Extract, Quaternium-18, Polysorbate 60, Mentha Piperita (Peppermint) Oil, Fragrance/Parfum, Polyquaternium-37, Phenoxyethanol, Caprylyl Glycol, Propylene Glycol Dicaprylate/Dicaprate, Piroctone Olamine, Phytosterols, Quaternium-80, Propanediol, Polyacrylamide, PPG-1 Trideceth-6, Citric Acid, Laureth-9, PEG-8, Ceramide NG, PEG-3 Distearate, Sodium Lauroyl Lactylate, Coconut Fatty Acids, Sodium Lauroyl Glutamate, Sodium Cocoyl Isethionate, Ceteareth-25, Disodium Ethylene Dicocamide PEG-15 Disulfate, Methyl Ionone, Benzyl Salicylate, Citronellol, Coumarin, Limonene, Geraniol, Hexyl Cinnamal, Hydroxy Citronellal, Lilial, Linalool

Shopping for someone else but not sure what they'll like most? We know how tough it can be shopping for someone else's hair type and preferences!

Give your recipient the gift of choice and beautiful waves or curls with a Curl Warehouse gift card, available in $10, $25, $50 or $100.

Gift cards are delivered by email and contain instructions to redeem them at checkout.
Our gift cards have no additional processing fees.

Unlike the Coil Defining Jelly or the Curling Jelly, As I Am's Smoothing Gel is for edge control and creating super sleek looks. Great for taming those little frizzies!

CW says... You can re-activate this product with water without having to reapply.

**See the Ingredients tab for more information.

Directions

Best if applied to clean, damp hair. Use a spray bottle to dampen hair if necessary. Apply gel and smooth down, using your fingers or a soft natural bristle brush. Allow hair to dry completely before touching it again.

For next-day refreshing, dampen the area where the gel was applied, and smooth.

Ingredients

Aqua/Water/Eau, Betaine, Glycerin, Laureth-23, Triethanolamine, Aloe Barbadensis Leaf Extract, Sodium Benzoate, Potassium Sorbate, Erythorbic Acid, Citric Acid, Carbomer, Beta Vulgaris (Beet) Root Extract, Hydrolyzed Wheat Protein, Potassium Sorbate, Phenoxyethanol, Potassium Sorbate, Caprylyl Glycol, Phenoxyethanol, Fragrance (Anise Alcohol*, Coumarin, Limonene)

*Anise alcohol is present in this product as a fragrance. It is neither drying nor moisturizing and will have no impact on your hair.

Specially formulated to provide definition and hydration to curly coils, the Coil Defining Jelly will make your coils shine!

CW says... As I Am promotes this as a Wash-n-Go product.

Directions

Not recommended for twists and twist-outs. Use As I Am® Twist Defining Cream for these styles.

First, cleanse your hair with one of the As I Am® cleansers: Cleansing Pudding⁺ or Coconut CoWash.

Ingredients

Aqua/Water/Eau, Glycerin, Phenoxyethanol, Glyceryl Acrylate/Acrylic Acid Copolymer, Aloe Barbadensis Leaf Extract, Sodium Benzoate, Potassium Sorbate, Erythorbic Acid, Citric Acid, Pectin, Betaine, Phyllanthus Emblica Fruit Powder, Acacia Concinna Fruit Powder, Tocopheryl Acetate, Fragrance/Parfum, Linum Usitatissimum (Linseed) Seed Extract, Carbomer, PPG-5-Ceteth-20, Aminomethyl Propanol, Polyquaternium-11, Caprylyl Glycol, Phenoxyethanol, Potassium Sorbate