As I Am

Help your hair hold onto it's moisture with As I Am's Coconut CoWash. Gentler than shampoos, this product from As I Am helps promote healthy hair growth and hydration from root to tip.

CW says... If you have particularly dry hair, you may find that you prefer co-washing (conditioner washing) instead of washing with a low- or no-poo. You do not need to do both!

Directions

Rub a liberal amount within palms and distribute throughout hair. Work product through hair and massage scalp with fingertips as you would a conventional shampoo. Carefully detangle hair with a wide-tooth comb. Rinse well. Repeat only if necessary to remove excessive product build up or for further scalp cleansing. 

Follow with conditioning. Use either As I Am® Hydration Elation® Intensive Conditioning Treatment or As I Am® Leave-In Conditioner.

Ingredients

Aqua/Water/Eau, Cetyl Alcohol, Cetrimonium Chloride, Cocos Nucifera (Coconut) Oil, Ricinus Communis (Castor) Seed Oil, Cocos Nucifera (Coconut) Fruit Powder, Citrus Reticulata (Tangerine) Fruit Extract, Phytosterols, PEG-40 Castor Oil, Cetearyl Alcohol, Stearalkonium Chloride, Serenoa Serrulata Fruit Extract, Quaternium-18, Propylene Glycol, C12-15 Alkyl Lactate, Fragrance/Parfum (Limonene), Potassium Sorbate, Caprylyl Glycol, Phenoxyethanol, Abies Balsamea (Balsam Canada) Resin, Potassium Chloride

Suffering from a dry and itchy scalp this winter? Help relieve your irritation with the As I Am Dry & Itchy Scalp Care line, starting with the shampoo.

CW says... As I Am suggests that this product is most effective on type 3 & 4 curls.

Directions

Shake well before use.

Apply by massaging onto wet hair and scalp.

Rinse and repeat.

Follow with As I Am Dry & Itchy Scalp Care Conditioner and As I Am Dry & Itchy Scalp Care Oil Treatment for best results.

Ingredients

Aqua/Water/Eau, Aloe Barbadensis Leaf Juice, Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, Betaine, Cocamide MIPA, Sodium Cocoyl Isethionate, Cetyl Alcohol, Zinc Pyrithione, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Olea Europaea (Olive) Fruit Oil, Glycerin, Caprylic Acid, Linum Usitatissimum (Linseed) Seed Extract, Glycol Stearate, Polyquaternium-10, Piroctone Olamine, Phenoxyethanol, Mentha Piperita (Peppermint) Oil, Quaternium-80, Caprylyl Glycol, Menthol, Propanediol, Ceteareth-60 Myristyl Glycol, Origanum Vulgare Leaf Extract, Tetrasodium EDTA

Shopping for someone else but not sure what they'll like most? We know how tough it can be shopping for someone else's hair type and preferences!

Give your recipient the gift of choice and beautiful waves or curls with a Curl Warehouse gift card, available in multiple denominations.

Gift cards are delivered by email and contain instructions to redeem them at checkout.
Our gift cards have no additional processing fees.

Gift cards cannot be purchased towards our $99 free shipping offer as they do not need to be shipped.

Canadian winters call for intense hydration. Hydration Elation to the rescue! 

CW says... This is one of the few protein-free deep conditioners on the market. We love it for protein-sensitive curls!

Directions

Distribute Hydration Elation® throughout hair 
Leave on 15 – 30 minutes, wearing a plastic cap. 
Optional: Allow conditioner to penetrate under a warm hood dryer for the deepest treatment. 
Remove cap, add a bit of water, and then carefully detangle hair.
Rinse thoroughly.

Treat your hair to an intensive conditioning treatment every 2 to 3 weeks (or even more frequently, depending upon the condition of your hair and what you do to it.

Ingredients

Aqua/Water/Eau, Cocos Nucifera (Coconut) Oil, Betaine, Quaternium-91, Cetrimonium Methosulfate, Cetearyl Alcohol, Cetyl Esters, Cetyl Alcohol, Glycerin, Butyrospermum Parkii (Shea) Butter, Phytosterols, Mangifera Indica (Mango) Seed Butter, Cocos Nucifera (Coconut) Fruit Powder, Citrus Reticulata (Tangerine) Fruit Extract, Phenoxyethanol, Glycerin, Camellia Oleifera Leaf Extract, Glycerin, Pyrus Malus (Apple) Fruit Extract, Glycerin, Phenoxyethanol, Citrus Limon (Lemon) Peel Extract, Glycerin, Phenoxyethanol, Saccharum Officinarum (Sugarcane) Extract, Fragrance/Parfum (Limonene), Tocopheryl Acetate, Caprylyl Glycol, Phenoxyethanol, Sodium Benzoate, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, PPG-1 Trideceth-6, Abies Balsamea (Balsam Canada) Resin, Caprylic/Capric Triglyceride

Suffering from a dry and itchy scalp this winter? Help relieve your irritation with the As I Am Dry & Itchy Scalp Care line. 

CW says... Prefer to shampoo instead of co-wash? Check out the shampoo from the Dry & Itchy line.

Directions

For best results, use at least twice a week. Shake well before use. Rub a liberal amount of product between palms and distribute throughout hair and scalp. Work product through hair & massage scalp with fingertips as you would a conventional shampoo. For easy detangling carefully comb through hair with a wide-tooth comb before rinsing co-wash from hair. Rinse and repeat if needed. Follow with the Dry & Itchy Scalp Care conditioner.

Ingredients

Aqua/Water/Eau, Betaine, Cetearyl Alcohol, Aloe Barbadensis Leaf Juice, Cetrimonium Chloride, Glycerin, Quaternium-18, Polysorbate 60, Zinc Pyrithione, Olea Europaea (Olive) Fruit Oil, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Phytosterols, Mentha Piperita (Peppermint) Oil, Stearamidopropyl Dimethylamine , Caprylic Acid, Quaternium-80, Propanediol, Cocos Nucifera (Coconut) Oil, Fragrance/Parfum, Phenoxyethanol, Potassium Chloride, Linum Usitatissimum (Linseed) Seed Extract, Ceramide NG, Sodium Lauroyl Lactylate, Caprylyl Glycol, Piroctone Olamine, Menthol, Polyacrylamide, Origanum Vulgare Leaf Extract, Propylene Glycol Dicaprylate/Dicaprate, Sodium Cocoyl Isethionate, Coconut Fatty Acids, Sodium Lauroyl Glutamate, PEG-3 Distearate, Laureth-9, PEG-8, Ceteareth-25, Disodium Ethylene Dicocamide PEG-15 Disulfate, Citric Acid, Polyquaternium-37, PPG-1 Trideceth-6, Citronellol, Geraniol, Hexyl Cinnamal, Lilial, Linalool

Seal the cuticle after washing and make your hair softer, more manageable, and noticeably shinier with As I Am's classic Leave-In Conditioner. Using a leave-in conditioner like this one helps prepare your hair for styling and assists in keeping your hair strong and moisturized even when it's being manipulated into other styles and refreshed until wash day.

CW says... Looking for a detangling leave-in with protein? Try As I Am's Detangling Conditioner instead.

*Photo shown is the old packaging. You will receive your product in the new classic range packaging.

Directions

• Apply liberally to clean, wet detangled hair
• Distribute well throughout entire head hair, from root to tip
• Comb through to maintain tangle free alignment
• Proceed to style

Ingredients

Aqua/Water/Eau, Cetearyl Alcohol, Cetyl Alcohol, Cocos Nucifera (Coconut) Fruit Powder, Phyllanthus Emblica Fruit Powder, Beta Vulgaris (Beet) Root Extract, Phytosterols, Serenoa Serrulata Fruit Extract, Camellia Oleifera Leaf Extract, Glycerin, Pyrus Malus (Apple) Fruit Extract, Citrus Limon (Lemon) Peel Extract, Saccharum Officinarum (Sugar Cane) Extract, Betaine, Behentrimonium Methosulfate, Stearamidopropyl Dimethylamine, Citric Acid, Phenoxyethanol, Caprylyl Glycol, Potassium Sorbate, Polyacrylamide, Fragrance/Parfum, Anise Alcohol, Coumarin, Limonene.

*Anise alcohol is a fragrance alcohol and has no effect on hair.

Suffering from a dry and itchy scalp this winter? Help relieve your irritation with the As I Am Dry & Itchy Scalp Care line, starting with the shampoo and then moving on to this nourishing conditioner.

CW says... This line is one of the few that is CG approved for fighting dandruff.

Directions

For best results, use at least twice a week. Shake well before use. After shampooing apply by massaging onto wet hair and scalp. Follow with As I Am Dry & Itchy Scalp Care Leave-In Conditioner and As I Am Dry & Itchy Scalp Care Oil Treatment.

Ingredients

Aqua/Water/Eau, Aloe Barbadensis Leaf Juice, Cocos Nucifera (Coconut) Oil, Cetearyl Alcohol, Betaine, Glycerin, Olea Europaea (Olive) Fruit Oil, Zinc Pyrithione, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Fragrance/Parfum, Mentha Piperita (Peppermint) Oil, Phytosterols, Polyquaternium-37, Linum Usitatissimum (Linseed) Seed Extract, Piroctone Olamine, Quaternium-53, Stearamidopropyl Dimethylamine, Caprylic Acid, Quaternium-80, Polyquaternium-10, Propylene Glycol Dicaprylate/Dicaprate, Phenoxyethanol, Polyacrylamide, Caprylyl Glycol, Menthol, Propylene Glycol, PPG-1 Trideceth-6, Origanum Vulgare Leaf Extract, Citric Acid, Citronellol, Geraniol, Hexyl Cinnamal, Lilial, Linalool

Everyone wants bouncy beautiful curls, am I right? As I Am's Curling Jelly will help add definition, shine, and that much-desired bounce to your curls and coils.

CW says... This product is suitable for all curl types. If you have tight coils, you may prefer the As I Am Coil Defining Jelly instead.

Directions

Apply Curling Jelly to detangled hair while it is still soaking wet, to small sections, from root to tip. Spray with water if hair begins to dry before you're done. To define your coils/curls, you may finger rake, comb through with a wide-toothed comb (Shingle), or finger style. Air drying is recommended. You may use a hood dryer on the low setting if time or weather is an issue. Fluff, separate or arrange your coils to style, only after hair is completely dry.

Ingredients

Aqua/Water/Eau, Glycerin, Hydroxyethylcellulose, Betaine, Aloe Barbadensis Leaf Extract, Sodium Benzoate, Potassium Sorbate, Erythorbic Acid, Citric Acid, Pectin, Beta Vulgaris (Beet) Root Extract, Xanthan Gum, Tocopheryl Acetate, Potassium Sorbate, Fragrance/Parfum (Coumarin, Limonene), Phenoxyethanol, Caprylyl Glycol

If your hair is feeling blah or weighed down, it's time for some clarity! As I Am's Curl Clarity Shampoo is a bit stronger than the Cleansing Pudding or Coconut Co-Wash and designed to be used whenever your hair needs a pick-me-up.

CW says... As I Am's classic products have a new look. Pictured here is the old product, the one you'll receive has the fancy new design!

Directions

• Wet hair thoroughly.
• Gently massage into lather throughout hair and scalp.
• Rinse well.
• Repeat as necessary.
• Follow with conditioning. Use either As I Am® Hydration Elation® Intensive Conditioning Treatment or As I Am® Leave-In Conditioner.

Use as needed on an intermittent basis with the other As I Am® cleansers: Cleansing Pudding+ Sulfate-Free Moisturizing Cleanser for the Hair & Scalp and Coconut CoWash Cleansing Conditioner.

Immediately after clarifying is the perfect time to experience intense conditioning with As I Am® Hydration Elation® Intensive Conditioner.

Ingredients

Aqua/Water/Eau, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Hydroxypropyl Methylcellulose, Cocos Nucifera (Coconut) Fruit Powder, Phyllanthus Emblica Fruit Powder, Citrus Reticulata (Tangerine) Fruit Extract, Fragrance/Parfum, Citric Acid, Phenoxyethanol, Caprylyl Glycol, Sodium Benzoate, Limonene.

Suffering from a dry and itchy scalp this winter? Help relieve your irritation with the As I Am Dry & Itchy Scalp Care line. 

CW says... For best results, use this product after the As I Am Dry & Itchy shampoo or co-wash, and conditioner. It will help keep your scalp flake-free and your hair moisturized.

Directions

Apply liberally, to clean wet, detangled hair. Distribute well throughout the entire  head of hair, from root to tip. Comb through to maintain tangle free. 

Ingredients

Aqua/Water/Eau, Glycerin, Aloe Barbadensis Leaf Juice, Betaine, Cetearyl Alcohol, Olea Europaea (Olive) Fruit Oil, Cocos Nucifera (Coconut) Oil, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Linum Usitatissimum (Linseed) Seed Extract, Quaternium-18, Polysorbate 60, Mentha Piperita (Peppermint) Oil, Fragrance/Parfum, Polyquaternium-37, Phenoxyethanol, Caprylyl Glycol, Propylene Glycol Dicaprylate/Dicaprate, Piroctone Olamine, Phytosterols, Quaternium-80, Propanediol, Polyacrylamide, PPG-1 Trideceth-6, Citric Acid, Laureth-9, PEG-8, Ceramide NG, PEG-3 Distearate, Sodium Lauroyl Lactylate, Coconut Fatty Acids, Sodium Lauroyl Glutamate, Sodium Cocoyl Isethionate, Ceteareth-25, Disodium Ethylene Dicocamide PEG-15 Disulfate, Methyl Ionone, Benzyl Salicylate, Citronellol, Coumarin, Limonene, Geraniol, Hexyl Cinnamal, Hydroxy Citronellal, Lilial, Linalool

You can never have too much hydration during a long, cold, Canadian winter. As I Am's So Much Moisture Hydrating Lotion can be used to moisturize all curl types and styles.

CW says... This lotion does not provide any curl hold or definition. It is purely for moisturizing!

Directions

For undefined textured styling, when coil definition is not a key element, (e.g. afros, pony puffs, frohawks, etc.)

Ingredients

Aqua/Water/Eau, Glycerin, Aloe Barbadensis Leaf Extract, Sodium Benzoate, Potassium Sorbate, Erythorbic Acid, Citric Acid, Royal Jelly, Glucose, Lavandula Angustifolia (Lavender) Flower Extract, Phenoxyethanol, Equisetum Arvense Extract, Glycerin, Urtica Dioica (Nettle) Leaf Extract, Phenoxyethanol, Salvia Officinalis (Sage) Leaf Extract, Phenoxyethanol, Citrus Grandis (Grapefruit) Fruit Extract, Phenoxyethanol, Cetyl Alcohol, Cetearyl Alcohol, Behentrimonium Methosulfate, Sodium Chloride, Lactoperoxidase, Glucose Oxidase, Fragrance/Parfum (Limonene), Potassium Sorbate, Dimethyl Stearamine

Keep tangles at bay with As I Am's Detangling Conditioner. It's a leave-in tangle releaser with the right amount of slip to make finger combing and brushing easy and painless. It also helps add shine and make your hair feel softer and more hydrated.

CW says... If you find this product too heavy to leave in, you can apply, detangle, and then scrunch water through your hair to remove excess conditioner without rinsing all of it away.

Directions

• First, cleanse hair. (We highly recommend one of the three As I Am cleansers: As I Am® Curl Clarity® Shampoo, Cleansing Pudding+ or Coconut CoWash.)
• Leave hair wet or very damp. DO NOT TOWEL DRY.
• Massage a small amount, (about the size of a quarter) within palms and liberally distribute throughout entire head of hair, root to ends.
• Using a wide-toothed comb or a flexible-bristle detangling brush, begin to gently comb or brush, section-by-section using short strokes. Always start near the ends and proceed up toward the scalp. You may also detangle by carefully finger raking through your hair.
• If it seems that you require more product to ease detangling, Distribute another very small amount. Do not over use.
• Proceed to style.

Ingredients

Aqua/Water/Eau, Glycerin, Cetearyl Alcohol, Behentrimonium Methosulfate, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Oil, Royal Jelly, Hydrolyzed Keratin, Keratin, Betaine, Linum Usitatissimum (Linseed) Seed Extract, Ceteareth-25, Laureth-23, TBHQ, Fragrance/Parfum (Anise Alcohol, Coumarin, Limonene), Citric Acid, Potassium Sorbate, Caprylyl Glycol, Phenoxyethanol, Polyacrylamide

*Anise alcohol is a fragrance alcohol and has no effect on hair.

Unlike the Coil Defining Jelly or the Curling Jelly, As I Am's Smoothing Gel is for edge control and creating super sleek looks. Great for taming those little frizzies!

CW says... You can re-activate this product with water without having to reapply.

**See the Ingredients  for more information.

Directions

Best if applied to clean, damp hair. Use a spray bottle to dampen hair if necessary. Apply gel and smooth down, using your fingers or a soft natural bristle brush. Allow hair to dry completely before touching it again.

For next-day refreshing, dampen the area where the gel was applied, and smooth.

Ingredients

Aqua/Water/Eau, Betaine, Glycerin, Laureth-23, Triethanolamine, Aloe Barbadensis Leaf Extract, Sodium Benzoate, Potassium Sorbate, Erythorbic Acid, Citric Acid, Carbomer, Beta Vulgaris (Beet) Root Extract, Hydrolyzed Wheat Protein, Potassium Sorbate, Phenoxyethanol, Potassium Sorbate, Caprylyl Glycol, Phenoxyethanol, Fragrance (Anise Alcohol*, Coumarin, Limonene)

*Anise alcohol is present in this product as a fragrance. It is neither drying nor moisturizing and will have no impact on your hair.

This sulfate-free moisturizing cleanser provides a great base to your curly hair routine by soothing your scalp while it cleans and eliminates build-up.

CW says... This shampoo is gentle enough for frequent washers to use daily.

Directions

• Wet hair thoroughly.
• Rub a liberal amount within palms and distribute throughout hair. 
• Lather product through hair and massage into scalp. 
• Carefully detangle hair with a wide-tooth comb. 
• Leave on 3-5 minutes in order to eliminate shedding scalp debris. 
• Rinse well.
• Repeat only if necessary to remove excessive product build up.

Ingredients

Aqua/Water/Eau, Cetearyl Alcohol, Sodium Cocoamphopropionate, Hydroxypropyl Starch Phosphate, Behentrimonium Chloride, Citrus Reticulata (Tangerine) Fruit Extract, Aloe Barbadensis Leaf Extract, Sodium Benzoate, Potassium Sorbate, Erythorbic Acid, Citric Acid, Glycerin, Phytosterols, Serenoa Serrulata Fruit Extract, Ricinus Communis (Castor) Seed Oil, Curcuma Longa (Turmeric) Root Powder, Piroctone Olamine, Cetrimonium Chloride, Phenoxyethanol, Caprylyl Glycol, Fragrance/Parfum (Limonene), Potassium Sorbate

A rich blend of butters and oils, As I Am DoubleButter Cream will rejuvenate parched, thirsty hair. It locks in moisture and provides softness and shine to dull curls and coils.

CW says... Panthenol (Pro-Vitamin B5), an ingredient in this product, has been shown to help strengthen hair.

Directions

Apply sparingly or liberally depending upon your hair's need for moisture, manageability and vitality.
Rub within palms and scrunch onto hair gently so that coils and curls are undisturbed.
May also be used to set soft lustrous twists and twist-outs.

Ingredients

Aqua/Water/Eau, Butyrospermum Parkii (Shea) Butter, Hydrogenated Vegetable Oil, Theobroma Cacao (Cocoa) Seed Butter, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Cetearyl Alcohol, Ethoxylated Sorbitan Ester, Cocos Nucifera (Coconut) Oil, Glycerin, Ricinus Communis (Castor) Seed Oil, Cera Alba/Beeswax/Cire d'abeille, Lanolin, Betaine, Beta Vulgaris (Beet) Root Extract, Cocos Nucifera (Coconut) Fruit Powder, Phyllanthus Emblica Fruit Powder, Citrus Reticulata (Tangerine) Fruit Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Hydrolyzed Wheat Protein, Potassium Sorbate, Phenoxyethanol, Tocopheryl Acetate, Triethanolamine, Potassium Sorbate, Phenoxyethanol, Caprylyl Glycol, Fragrance/Parfum (Anise Alcohol, Coumarin, Limonene), Curcuma Longa (Turmeric) Root Powder.

As I Am's Twist Defining Cream is a creamy styler created for textured hair. It contains rich, ultra-moisturizing oils that hydrate your hair to help you create shiny, well defined twists and twist outs while minimizing frizz.

CW says... This product is best suited to type 4 hair.

Directions

• Use after cleansing and conditioning your hair. (Do not towel dry or blot after your final rinse.)
• Apply As I Am® Leave-In Conditioner liberally, according to instructions. This will help prevent flaking once hair is dry.
• Apply Twist Defining Cream to detangled hair while it is wet, in small sections from root to tip, then twist away! Spray with water if hair begins to dry before you're done. 
• Air drying is recommended. You may use a hood dryer on the low setting if time or weather is an issue. 
• For twist outs, undo twists and separate, only after hair is completely dry.
• For added moisture, scrunch Moisture Milk or DoubleButter® Cream onto hair, daily or whenever needed.
• You may use Twist Defining Cream for shingling, too, by combing it section-by-section through clean, detangled soaking wet hair with a wide-toothed comb. Dry thoroughly before manually fluffing and separating for style.

Ingredients

Aqua/Water/Eau, Glycerin, Acetamide MEA, Betaine, Helianthus Annuus (Sunflower) Seed Oil, Ricinus Communis (Castor) Seed Oil, Triethanolamine, Cocos Nucifera (Coconut) Oil, Butyrospermum Parkii (Shea) Butter, Carbomer, Phytosterols, Cocos Nucifera (Coconut) Fruit Powder, Phyllanthus Emblica Fruit Powder, Beta Vulgaris (Beet) Root Extract, Citrus Reticulata (Tangerine) Fruit Extract, Ceteareth-25, Laureth-23, TBHQ, Potassium Sorbate, Caprylyl Glycol, Phenoxyethanol, Fragrance/Parfum (Anise Alcohol*, Coumarin, Limonene, Linalool)

*Anise Alcohol is a flavouring alcohol and won't dry out your hair.