Frizz doesn’t stand a chance against the strong hold and curl-activating properties of this silicone-free styling concentrate. Our natural formula not only resists humidity, but is reactivated by sweat and water, making this essential for frizz-prone curly and wavy hair. Shine-enhancing botanicals, plant-derived proteins, and penetrating humectants deliver multi-day hair that can withstand the elements. So put your hands in the hair and keep those curls where we can see them – this is a Hold Up™!
CW says... If you have low-porosity hair or tight curls, Original Moxie recommends using Just Gel instead of Hold Up.
