Liquid Effects Extra Firm Styling Lotion

AG Hair

Liquid Effects Extra Firm Styling Lotion

6 Reviews
$22.00 CAD Sale • Save
Size 8 oz / 237 ml

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Specially formulated for thick or coarse hair, Liquid Effects can be used as a foundational product beneath or with other AG products. Long-lasting hold, incredible shine and humidity resistant, this alcohol-free lotion is loaded with proteins to bring back elasticity, strength and natural curl to your hair. A little dab instantly firms up and increases the hold on any of AG's other styling products, adding additional humidity resistance.


Work through clean, damp hair. Blow-dry, diffuse dry, or air dry for a wet look.

Water (Aqua, Eau), Polyquaternium-4, PVP, Propylene Glycol, Glycerin, Tetrasodium EDTA, Polysorbate 20, Oryza Sativa (Rice) Extract, Acyl Coenzyme A Desaturase, Lactobacillus/Tomato Fruit Ferment Extract, Keratin Amino Acids, Salvia Officinalis (Sage) Leaf Extract, Urtica Dioica (Nettle) Extract, Chamomilla Recutita (Matricaria) Flower Extract, Humulus Lupulus (Hops) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Melissa Officinalis Leaf Extract, Achillea Millefolium Extract, Prunus Serotina (Wild Cherry) Bark Extract, Cymbopogon Schoenanthus Extract, Calendula Officinalis Flower Extract, PEG-12 Dimethicone, Silk Amino Acids, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Sodium PCA, Ethylhexyl Methoxycinnamate, Citric Acid, Fragrance (Parfum), Sodium Hydroxymethylglycinate, CI 16035 (Red 40).

CW Says...

Liquid Effects is a 5/5 on AG's hold scale.

About the Brand

AG Care has combined high quality, plant-based ingredients to create products that perform since 1989. Proudly Canadian, all of AG Care's cruelty-free and vegan-friendly products are manufactured and bottled in Vancouver, BC.


Through their One Girl Can foundation, AG Care has donated over $2.3 million to fund education, training, and mentorship programs for girls in Kenya.

50,000+ Customers Served

We've helped people across North America love their curls since 2019.

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