AG Hair

Curl confidence starts in the shower with AG's sulfate-free Curl Revive shampoo. Enriched with super-hydrating coconut oil, sunflower oil and moisturizing pea peptides combined with AG's exclusive Curl Creating Complex (C3), Curl Revive gently cleanses, maintains moisture, helps control frizz and reinvigorates curls.

CW says... This shampoo is safe for colour-treated curls.

Directions

Massage this lather-rich shampoo into wet hair. Rinse and repeat as desired.

Ingredients

Water (Aqua, Eau), Potassium Cocoyl Glycinate, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, PEG-40 Hydrogenated Castor Oil, PEG-7 Glyceryl Cocoate, PEG/PPG-120/10 Trimethylolpropane Trioleate, Glycerin, Laureth-5 Carboxylic Acid, Glycol Distearate, PEG/PPG-120/10 Trimethylolpropane Trioleate, Laureth-2, Quaternium-91, PPG-3 Benzyl Ether Myristate, Oryza Sativa (Rice) Extract, Acyl Coenzyme A Desaturase, Lactobacillus/Tomato Fruit Ferment Extract, Keratin Amino Acids, Pisum Sativum (Pea) Peptide, Sodium PCA, Cinnamidopropyltrimonium Chloride, Helianthus Annuus (Sunflower) Seed Oil, Cocos Nucifera (Coconut) Oil, Caprylic/Capric Triglyceride, Cetyl Alcohol, Panthenol, Acrylates/Steareth-20 Methacrylate Crosspolymer, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Polyquaternium-70, Dipropylene Glycol, Tetrasodium EDTA, Fragrance (Parfum), DMDM Hydantoin*.

*DMDM Hydantoin – prevents mold and bacteria growth. We use only 0.15% which is half of the most stringent global regulations. We are also well into development of DMDM H-free formulas.

This lightweight yet powerful finishing spray swiftly musses up hair while adding instant body and shine. Enhanced with AG’s Sea Complex, an infusion of three naturally texturizing seaweed extracts plus nourishing seaberry oil, Tousled Texture creates a moveable, piecey look while controlling frizz and flyaways.

CW says... A texturizing styling product can make flat, limp waves look a bit more bouncy and alive.

Directions

Spray onto dry hair, coaxing, lifting and scrunching until you’ve created your ideal texture. For additional hold, spray over finished style. Reapply throughout the day as required. Guaranteed not to build up or weigh down the hair.

Ingredients

Hydrofluorocarbon 152a, Isobutane, Alcohol Denat., Isohexadecane, VP/VA Copolymer, Butylene Glycol, Panthenol, Cinnamidopropyltrimonium Chloride, Fucus Vesiculosus Extract, Macrocystis Pyrifera Extract, Chondrus Crispus (Carrageenan) Extract, Palmaria Palmata Extract, Hippophae Rhamnoides Oil, Glycerin, Phenyl Trimethicone, Parfum (Fragrance).

Some curls need a little encouragement and nothing defines, maintains and moisturizes curls like AG’s Re:coil. Rich in AG's exclusive Curl Creating Complex (C3), Re:coil separates and holds without stiffness or stickiness, even in high humidity. 

CW says... AG rates the hold on this product a 3/5. You may get longer lasting results by adding a gel on top.

Directions

Scrunch a small amount evenly through clean, damp hair. Air dry or use a diffuser to blow-dry.

Ingredients

Aqua (Water/Eau), Hydroxypropyl Starch Phosphate, Cetyl Alcohol, Stearalkonium Chloride, Stearyl Alcohol, Glycerin, Ceteareth-20, Cetearyl Alcohol, Corn Starch Modified, Magnesium Sulfate, Polyquaternium-10, Polyquaternium-55, Cetrimonium Chloride, Phenoxyethanol, Panthenol, Fragrance/Parfum, Sodium PCA, Silk Amino Acids, Butylene Glycol, Tetrasodium EDTA, Ethylhexylglycerin, Hydrolyzed Keratin, Ethylhexyl Methoxycinnamate, Iodopropynyl Butylcarbamate, Achillea Millefolium Extract, Calendula Officinalis Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Cymbopogon Schoenanthus Extract, Humulus Lupulus (Hops) Extract, Melissa Officinalis Leaf Extract, Prunus Serotina (Wild Cherry) Bark Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Salvia Officinalis (Sage) Leaf Extract, Urtica Dioica (Nettle) Extract, Lactobacillus/Tomato Fruit Ferment Extract, Oryza Sativa (Rice) Extract, Keratin Amino Acids, Acyl Coenzyme A Desaturase, Amylcinnamyl Alcohol, Benzyl Benzoate, Benzyl Cinnamate, Butylphenyl Methylpropional, Cinnamyl Alcohol, Citral, Citronellol, Coumarin, Eugenol, Hexyl Cinnamal, Hydroxycitronellal, Limonene, Methyl 2-Octynoate.

AG's Spray Gel creates long lasting, flexible hold and shine. Loaded with silk and keratin protein for strength, Spray Gel also acts as a thermal protector for your hair whether you're diffusing or straightening it.

CW says... Even though this gel is applied as a spray, it provides all-day hold and is a 5/5 on AG's hold scale. It's kind of like gel and hairspray all in one.

Directions

For natural, firm or flexible support simply mist into damp or dry hair and shape. For firmer long lasting curls spray each section of dry hair before using heat tools.

Ingredients

Water (Aqua, Eau), PVP/Vinyl Caprolactam/DMAPA Acrylates Copolymer, Alcohol Denat., Polysorbate 20, Silk Amino Acids, Hydrolyzed Keratin, Oryza Sativa (Rice) Extract, Acyl Coenzyme A Desaturase, Lactobacillus/Tomato Fruit Ferment Extract, Keratin Amino Acids, Salvia Officinalis (Sage) Leaf Extract, Urtica Dioica (Nettle) Extract, Chamomilla Recutita (Matricaria) Flower Extract, Humulus Lupulus (Hops) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Melissa Officinalis Leaf Extract, Achillea Millefolium Extract, Prunus Serotina (Wild Cherry) Bark Extract, Cymbopogon Schoenanthus Extract, Calendula Officinalis Flower Extract, Vinyl Caprolactam/VP/Dimethylaminoethyl Methacrylate Copolymer, PVP, PEG-12 Dimethicone, PEG-4 Rapeseedamide, Benzophenone-4, Fragrance (Parfum), Phenoxyethanol, Caprylyl Glycol.

We’ve bottled up the beach to bring hair gritty, wavy texture with added oomph. Sea Spray is enhanced with AG’s Sea Complex, an infusion of three naturally texturizing seaweed extracts plus nourishing seaberry oil to create a casual, effortless look.

CW says... This little bottle is the perfect size to keep in your handbag or desk drawer.

Directions

Spray and work through damp or dry hair to create desired texture and grit. Finish over dry hair for long lasting hold.

Ingredients

Alcohol Denat., Water (Aqua, Eau),  Polyurethane-1, Polysorbate 20, Fucus Vesiculosus Extract,Macrocystis Pyrifera Extract, Chondrus Crispus (Carrageenan) Extract, Palmaria Palmata Extract, Lecithin, Hippophae Rhamnoides Oil, Tocopherol, Glycerin, Sodium PCA, Hydrolyzed Pea Protein, Silk Amino Acids, Potassium Chloride, Sodium Benzotriazolyl Butylphenol Sulfonate, Dimethicone PEG-8 Meadowfoamate, PEG-12 Dimethicone, CI 42090 (Blue 1), Fragance (Parfum).

Curl confidence is rooted in moisture. Quench parched strands with Curl Thrive conditioner, a luxurious and hydrating formula that fights frizz and helps define curls. Quinoa protein, pea peptides and silk amino acids help moisturize and strengthen the hair cuticle, while hyper rich shea butter and lightweight sun flower oil help smooth, calming split ends and frizz. AG's exclusive Curl Creating Complex (C3) ensures curls stay aligned and defined.

CW says... Did you know that all AG Hair products are 100% gluten-free?

Directions

Massage into clean, wet hair and leave on for 1–3 minutes. Gently comb through and rinse.

Ingredients

Aqua (Water/Eau), Caprylic/Capric Triglyceride, Glycerin, Cetearyl Alcohol, Arachidyl Alcohol, Behenyl Alcohol, Arachidyl Glucoside, PEG-40 Hydrogenated Castor Oil, PEG-7 Glyceryl Cocoate, PEG/PPG-120/10 Trimethylolpropane Trioleate, Hydroxypropyl Starch Phosphate, Cetyl Alcohol, Behentrimonium Chloride, Stearalkonium Chloride, Helianthus Annuus (Sunflower) Seed Oil, Butyrospermum Parkii (Shea) Butter, Dicaprylyl Carbonate, Sorbitol, Pisum Sativum (Pea) Peptide, Hydrolyzed Quinoa, Oryza Sativa (Rice) Extract, Acyl Coenzyme A Desaturase, Lactobacillus/Tomato Fruit Ferment Extract, Keratin Amino Acids, Silk Amino Acids, Cinnamidopropyltrimonium Chloride, Sodium PCA, Polyquaternium-70, Dipropylene Glycol, Panthenol, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Iodopropynyl Butylcarbamate, Phenoxyethanol, Fragrance (Parfum).

AG have bottled up the beach to bring hair gritty, wavy texture with added oomph. Sea Spray is enhanced with AG’s Sea Complex, an infusion of three naturally texturizing seaweed extracts plus nourishing seaberry oil to create a casual, effortless look.

CW says... You can use this product during or after your styling routine to provide extra hold to your curls.

Directions

Spray and work through damp or dry hair to create desired texture and grit. Finish over dry hair for long lasting hold.

Ingredients

Alcohol Denat., Water (Aqua, Eau),  Polyurethane-1, Polysorbate 20, Fucus Vesiculosus Extract,Macrocystis Pyrifera Extract, Chondrus Crispus (Carrageenan) Extract, Palmaria Palmata Extract, Lecithin, Hippophae Rhamnoides Oil, Tocopherol, Glycerin, Sodium PCA, Hydrolyzed Pea Protein, Silk Amino Acids, Potassium Chloride, Sodium Benzotriazolyl Butylphenol Sulfonate, Dimethicone PEG-8 Meadowfoamate, PEG-12 Dimethicone, CI 42090 (Blue 1), Fragance (Parfum).

Formulated with over 98% plant-based and naturally-derived ingredients, Remedy leave on mist detangles, reduces frizz, adds shine and balances the pH of the hair. An elixir for the hair, chock full of healthy ingredients including apple cider vinegar, Remedy leaves hair feeling noticeably smoother, while helping to restore strength, elasticity and lock in moisture. Ideal for all hair types, perfect for colour-treated hair.

CW says... Apple Cider Vinegar has been suggested to help with scalp irritation and itchiness.

Directions

Spray in clean, damp hair. Do not wash out. Blow or air dry and style as usual.

Ingredients

Water (Aqua, Eau), Vinegar (Organic), Prunus Armeniaca (Apricot) Fruit Extract, Prunus Persica (Peach) Fruit Extract, Pyrus Malus (Apple) Fruit Extract, Propanediol, Hydroxypropyltrimonium Hydrolyzed Corn Starch, Polysorbate 20, Argania Spinosa Kernel Oil (Organic), Saccharum Officinarum (Sugar Cane) Extract, Citrus Limon (Lemon) Peel Extract, Hydrolyzed Quinoa, Pisum Sativum (Pea) Peptide, Mentha Arvensis Leaf Oil, Rosmarinus Officinalis Leaf Oil, Mentha Viridis Leaf Oil, Triethyl Citrate Pinus Palustris (Pine) Leaf Extract, Lactic Acid, Malic Acid, Citric Acid, Sodium PCA, Glycerin, Tocopheryl Acetate, Panthenol, Guar Hydroxypropyltrimonium Chloride, Tetrasodium Glutamate Diacetate, Gluconolactone, Sodium Benzoate, Fragrance (Parfum), Potassium Sorbate.

Absorbing up to 500 times its weight in water, snow mushroom extract delivers intense hydration to hair. Nutritious superfoods including smoothing avocado oil, mango butter and chia, pumpkin and carrot seed oils are blended in a rich, creamy shea butter base that restores dryness and brittleness resulting in shinier, more luxurious hair. Silicone-free with over 98% plant-based and naturally-derived ingredients.

CW says... Want a deeper conditioning treatment? Wrap your hair with a towel warmed in the dryer.

Directions

Massage into clean, wet hair. Leave on for 5 minutes and rinse thoroughly. Leave on longer for more intense conditioning.

Ingredients

Aqua (Water/Eau), Cetearyl Alcohol, Caprylic/Capric Triglyceride, Cetyl Alcohol, Ethyl Macadamiate, Butyrospermum Parkii (Shea) Butter, Stearalkonium Chloride, Behentrimonium Chloride, Hydroxypropyl Starch Phosphate, Dipalmoylisopropyl Dimonium Methosulfate, Disunfloweroylethyl Dimonium Chloride, Arachidyl Alcohol, Cetearyl Glucoside, Polyquaternium-70, Arachidyl Glucoside, Behenyl Alcohol, Persea Gratissima (Avocado) Oil, Phenylpropanol, Sunflower Seed Oil Glycerides, Glyceryl Distearate, Glyceryl Monostearate, Cucurbita Pepo (Pumpkin) Seed Oil, Guar Hydroxypropyltrimonium Chloride, Lauryl Lactyl Lactate, Pisum Sativum (Pea) Peptide, Propanediol, Glycerin, Salvia Hispanica Seed Oil, Caprylyl Glycol, Dipropylene Glycol, Cocos Nucifera (Coconut) Oil, Mangifera Indica (Mango) Seed Butter, Mentha Arvensis Leaf Oil, Mentha Viridis (Spearmint) Leaf Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Brassica Campestris (Rapeseed) Seed Oil, Linum Usitatissimum (Linseed) Seed Oil, Panthenol, Daucus Carota Sativa (Carrot) Seed Oil, Hydrolyzed Quinoa, Triethyl Citrate, Emblica Officinalis Fruit Extract, Helianthus Annuus (Sunflower) Seed Extract, Cinnamidopropyltrimonium Chloride, Lavandula Angustifolia (Lavender) Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Cymbopogon Schoenanthus Oil, Salvia Sclarea (Clary) Oil, Arnica Montana Flower Extract, Olea Europaea (Olive) Leaf Extract, Panicum Miliaceum (Millet) Seed Extract, Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract, Citric Acid, Sodium Hyaluronate, Tremella Fuciformis Sporocarp Extract, Parfum (Fragrance).

Specially formulated for thick or coarse hair, Liquid Effects can be used as a foundational product beneath or with other AG products. Long-lasting hold, incredible shine and humidity resistant, this alcohol-free lotion is loaded with proteins to bring back elasticity, strength and natural curl to your hair. A little dab instantly firms up and increases the hold on any of AG's other styling products, adding additional humidity resistance.

CW says... Liquid Effects is a 5/5 on AG's hold scale.

Directions

Work through clean, damp hair. Blow-dry, diffuse dry, or air dry for a wet look.

Ingredients

Water (Aqua, Eau), Polyquaternium-4, PVP, Propylene Glycol, Glycerin, Tetrasodium EDTA, Polysorbate 20, Oryza Sativa (Rice) Extract, Acyl Coenzyme A Desaturase, Lactobacillus/Tomato Fruit Ferment Extract, Keratin Amino Acids, Salvia Officinalis (Sage) Leaf Extract, Urtica Dioica (Nettle) Extract, Chamomilla Recutita (Matricaria) Flower Extract, Humulus Lupulus (Hops) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Melissa Officinalis Leaf Extract, Achillea Millefolium Extract, Prunus Serotina (Wild Cherry) Bark Extract, Cymbopogon Schoenanthus Extract, Calendula Officinalis Flower Extract, PEG-12 Dimethicone, Silk Amino Acids, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Panthenol, Sodium PCA, Ethylhexyl Methoxycinnamate, Citric Acid, Fragrance (Parfum), Sodium Hydroxymethylglycinate, CI 16035 (Red 40).

Formulated with over 97% plant-based and naturally-derived ingredients, Glow helps hair shine from the inside out. Super food seed oils (broccoli, chia, cucumber, pumpkin, black raspberry, tomato, and cranberry) complement rosehip and Abyssinian oils to nourish hair, reduce frizz, and smooth the cuticle. This lightweight, silicone-free formula is ideal for all hair types.

CW says... When applying, start with one drop. This bottle may be small, but it will last a long time.

Directions

Apply one drop in palms and disperse through dry or damp hair, focusing on mid to ends. Apply more as needed. 

Ingredients

Dodecane (Vegetable), Lauryl Lactate (Vegetable), Ethyl Macadamiate (Plant), Dicaprylyl Carbonate, Helianthus Annuus (Sunflower) Seed Oil (Organic), PPG-3 Benzyl Ether Myristate, Ethylcellulose, Brassica Oleracea Italica (Broccoli) Seed Oil, Salvia Hispanica Seed Oil, Cucumis Sativus (Cucumber) Seed Oil, Cucurbita Pepo (Pumpkin) Seed Oil, Rubus Occidentalis Seed Oil, Solanum Lycopersicum (Tomato) Seed Oil, Vaccinium Macrocarpon (Cranberry) Seed Oil, Mentha Arvensis Leaf Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Mentha Viridis (Spearmint) Leaf Oil, Triethyl Citrate, Crambe Abyssinica Seed Oil, Rosa Canina Fruit Oil (Organic), Glyceryl Caprylate, Glyceryl Undecylenate, Vanilla Planifolia Fruit Extract.

Dry Wax works magic on every hair type, instantly taming frizz and locking in style while adding volume and a matte, textured finish. Dry Wax is enhanced with AG’s Sea Complex, an infusion of three naturally texturizing seaweed extracts plus nourishing seaberry oil, to add moveable definition.

CW says... Your non-curly roommate or partner may also love this product as it is suitable for all hair types.

Directions

After styling, spray on dry hair for added grit, texture, frizz protection and lasting hold.

Ingredients

Dimethyl Ether, Aqua, Cocos Nucifera (Coconut) Oil, PVP, PEG-25 Hydrogenated Castor Oil, Glycerin, Laneth-15, Cetearyl Alcohol, Dimethicone, Polyimide-1, PEG-8 Beeswax, Fucus Vesiculosus Extract, Macrocystis Pyrifera(Kelp) Extract, Chondrus Crispus (Carrageenan) Extract, Palmaria Palmata Extract, Hippophae Rhamnoides Oil, Ethylhexylglycerin, Ceteareth-25, Isopropyl Palmitate, Disodium EDTA, Phenoxyethanol, Parfum (Fragrance).

Formulated with over 96% plant-based and naturally-derived ingredients, AG’s Dry Lift instantly adds grit, volume and texture. Kaolin clay and volcanic ash absorb excess oil, creating a thickening effect on the hair, adding body and allowing hair to be styled and manipulated. AG’s exclusive blend of rosemary, lemon, lime, geranium and lavender essential oils provide natural fragrance. Ideal for refreshing second day hair and creating updos.

CW says... This product works best when emulsified before application.

Directions

Emulsify a small amount in hands and apply to the roots of hair for instant volume and oil absorption, then style as desired. For a piecey look, work through hair, focusing on ends.

Ingredients

Zeolite, Dicaprylyl Carbonate, Ceteareth-25, Caprylic/Capric Triglyceride, Magnesium Sulfate, Hydrogenated Vegetable Oil, Kaolin, Isopropyl Myristate, Stearalkonium Hectorite, Silica, Alcohol Denat., Butyrospermum Parkii (Shea) Butter, Isoceteth-20, Cetearyl Alcohol, Ceteareth-20, Oleth-5, Octylacrylamide/Acrylates/Butylaminoethyl Methacrylate Copolymer, Cocos Nucifera (Coconut) Oil (Organic), Undecane, Tridecane, Helianthus Annuus (Sunflower) Seed Oil (Organic), Citrus Medica Limonum (Lemon) Peel Oil, Citrus Aurantifolia (Lime) Oil, Rosmarinus Officinalis Leaf Oil, Pelargonium Graveolens Oil, Propylene Carbonate, Lavandula Angustifolia (Lavender) Oil, Pinus Palustris (Pine) Leaf Extract, Volcanic Ash, Glyceryl Caprylate, Glyceryl Undecylenate.

Details is infused with AG’s Curl Creating Complex (C3) to calm frizz, define curls, and add shine with soft control.

CW says... This is the lightest hold product for curls from AG Hair, leaving curls and waves beautifully soft and defined without being weighed down. A little goes a long way.

Directions

Apply to damp hair. Gently blow-dry or scrunch and air dry. For style definition or a second-day feel, simply apply a small amount through clean, dried hair.

Ingredients

Water (Aqua, Eau), PVP/VA Copolymer, Diphenylsiloxy Phenyl Trimethicone, Cetearyl Alcohol, PEG-40 Castor Oil, Stearalkonium Chloride, Cetyl Alcohol, Polysorbate 60, Glycerin, Cyclopentasiloxane, Dimethicone, Oryza Sativa (Rice) Extract, Acyl Coenzyme A Desaturase, Lactobacillus/Tomato Fruit Ferment Extract, Keratin Amino Acids, Salvia Officinalis (Sage) Leaf Extract, Urtica Dioica (Nettle) Extract, Chamomilla Recutita (Matricaria) Flower Extract, Humulus Lupulus (Hops) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Melissa Officinalis Leaf Extract, Achillea Millefolium Extract, Prunus Serotina (Wild Cherry) Bark Extract, Cymbopogon Schoenanthus Extract, Calendula Officinalis Flower Extract, Silk Amino Acids, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Hydrolyzed Oats, Panthenol, Ethylhexyl Methoxycinnamate, Fragrance (Parfum), Phenoxyethanol, Caprylyl Glycol.

Ideal for fine hair, Curl Trigger instantly creates moisture-rich curls and waves. Formulated with AG's exclusive Curl Creating Complex (C3) and fortified with sea vegetable extract, this curl defining spray encourages soft, loose texture. Alcohol-free, so it won’t dry out your hair. Curl Trigger is an excellent curl refresher in combo with our other curl products.

CW says... Curl Trigger is lighter than Re:coil for fine hair that is easily weighed down. The ethylhexylglycerin (the last ingredient) in this product is as a preservative only, and is present in extremely small amounts.

Directions

Pull the trigger and spray into damp hair. Scrunch for loose waves or diffuse dry for more curl definition. Can be used on dry hair as a next-day refresher.

Ingredients

Aqua, Magnesium Sulfate, Polyquaternium-10, Polysorbate 20, PEG-40 Hydrogenated Castor Oil, Fucus Vesiculosus Extract, Macrocystis Pyrifera (Kelp) Extract, Chondrus Crispus Extract, Palmaria Palmata Extract, Oryza Sativa (Rice) Extract, Acyl Coenzyme A Desaturase, Lactobacillus/Tomato Fruit Ferment Extract, Keratin Amino Acids, Calendula Officinalis Flower Extract, Lavandula Angustifolia Extract, Trifolium Pratense (Clover) Extract, Pinus Palustris Leaf Extract, Dianthus Caryophyllus Flower Extract, Helianthus Annuus (Sunflower) Extract, PG-Hydroxyethylcellulose Cocodimonium Chloride, Panthenol, Lactamide MEA, Acetamide MEA, Polyquaternium-70, Dipropylene Glycol, PEG/PPG-18/18 Dimethicone, Sodium PCA, Benzophenone-4, Fragrance (Parfum), Phenoxyethanol, Ethylhexylglycerin.

Formulated with over 98% plant-based and naturally-derived ingredients, lightweight Coco nourishes hair like a super food smoothie. Coconut oil, coconut fruit extract, macadamia extract and mango seed butter help detangle, strengthen and hydrate, leaving hair feeling soft and manageable. The silicone-free formula is ideal for medium to thick hair types or those prone to knots.

CW says... You can apply this to wet hair to detangle as needed.

Directions

Shake well. Apply liberally to damp hair (focus on mids to ends), air or blow dry as normal. 

Ingredients

Aqua (Water/Eau), Cocoglycerides, Ethyl Macadamiate, Cocos Nucifera (Coconut) Oil, Cocos Nucifera (Coconut) Fruit Extract, Mangifera Indica (Mango) Seed Butter, Brassica Campestris (Rapeseed) Seed Oil, Linum Usitatissimum (Linseed) Seed Oil, Emblica Officinalis Fruit Extract, Crambe Abyssinica Seed Oil, Saccharum Officinarum (Sugarcane) Extract, Citrus Limon (Lemon) Peel Extract, Lactic Acid, Malic Acid, Citric Acid, Arachidyl Alcohol, Behenyl Alcohol, Arachidyl Glucoside, Panthenol, Glycerin, Inulin Lauryl Carbamate, Propanediol, Behentrimonium Chloride, Bis-(Isostearoyl/Oleoyl Isopropyl) Dimonium Methosulfate, Lauryl Glucoside, Polyglyceryl-2 Dipolyhydroxystearate, Hydroxypropyltrimonium Hydrolyzed Corn Starch, Mentha Arvensis Leaf Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Mentha Viridis (Spearmint) Leaf Oil, Triethyl Citrate, Gamma-Undecalactone, Gamma-Nonalactone, Coumarin, Maltol, Citrus Aurantium Amara (Bitter Orange) Peel Oil, Triethyl Citrate, Vanillin, Phenylpropanol, Caprylyl Glycol, Tocopherol.

Formulated with over 98% plant-based and naturally-derived ingredients, Cloud air light volumizing mousse delivers dynamic yet weightless performance. Natural corn starch, tilia tomentosa bud extract, and sugar cane extract offer instant volume and texture while sweet almond, linseed, olive leaf and arnica extracts protect against heat, help prevent frizz, detangle, and enhance shine. AG’s exclusive blend of orange and tangerine essential oils add a natural fragrance. Ideal for fine to medium hair types.

CW says... Flax seed (linseed) is a great ingredient for curly hair, adding shine to coarse or dull curls.

Directions

Distribute through clean, damp hair prior to blow or air drying.

Ingredients

Water (Aqua, Eau), Hydroxypropyltrimonium Hydrolyzed Corn Starch, Cocamidopropyl Betaine, Decyl Glucoside, Polyglyceryl-10 Caprylate/Caprate, Coco-Glucoside, Glyceryl Oleate, Tilia Tomentosa Bud Extract, Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract, Panicum Miliaceum (Millet) Seed Extract, Linum Usitatissimum (Linseed) Seed Extract, Olea Europaea Leaf Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Arnica Montana Flower Extract, Saccharum Officinarum (Sugar Cane) Extract, Citrus Limon (Lemon) Peel Extract, Lactic Acid, Malic Acid, Citric Acid, Glycerin, Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Reticulata (Tangerine) Peel Oil, Gluconolactone, Sodium Benzoate, Polyquaternium-70, Dipropylene Glycol, Polysorbate 20, Fragrance (Natural), PVP, Tetrasodium Glutamate Diacetate.

Formulated with over 98% plant-based and naturally-derived ingredients, AG’s Boost conditioner combines coconut oil, mango seed butter, rapeseed oil, rosehip oil, olive leaf extract, shea butter and hydrolyzed quinoa with the abundant benefits of organic apple cider vinegar to help nourish, detangle, smooth the hair cuticle and seal in moisture. A blend of rosemary, lemongrass, clary sage and vanilla essential oils provide natural fragrance and the benefits of aromatherapy. Ideal for all hair types.

CW says... Apple cider vinegar has also been shown to help reduce hard water build up.

Directions

Massage into clean, damp hair for 1-3 minutes. Comb through. Rinse.

Ingredients

Aqua (Water/Eau), Caprylic/Capric Triglyceride, Glycerin, Cetearyl Alcohol, Hydroxypropyl Starch Phosphate, Cetyl Alcohol, Stearalkonium Chloride, Arachidyl Alcohol, Behentrimonium Chloride, Butyrospermum Parkii (Shea) Butter, Glyceryl Caprylate, Behenyl Alcohol, Sorbitol, Crambe Abyssinica Seed Oil, Dicaprylyl Carbonate, Arachidyl Glucoside, Parfum (Fragrance), Rosmarinus Officinalis (Rosemary) Leaf Oil, Guar Hydroxypropyltrimonium Chloride, Pisum Sativum Peptide, Acetum (Vinegar), Sodium PCA, Isopropyl Alcohol, Cymbopogon Citratus leaf Oil, Lavandula Angustifolia (Lavender) Oil, Cinnamidopropyltrimonium Chloride, Hydrolyzed Quinoa, Cocos Nucifera (Coconut) Oil, Mangifera indica (Mango) Seed Butter, Salvia Sclarea Oil, Brassica Campestris (Rapeseed) Seed Oil, Glyceryl Undecylenate, Linum Usitatissimum (Linseed) Seed Oil, Panthenol, Emblica Officinalis Fruit Extract, Polysorbate 80, Arnica Montana Flower Extract, Linum Usitatissimum (Linseed) Seed Extract, Olea Europaea Leaf Extract, Panicum Miliaceum (Millet) Seed Extract, Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Prunus Armeniaca (Apricot) Fruit Extract, Prunus Persica (Peach) Fruit Extract, Pyrus Malus (Apple) Fruit Extract, Citral, Geraniol, Limonene, Linalool.

Formulated with over 98% plant-based and naturally-derived ingredients, Bloom is a versatile working hairspray you can layer. Hydrolyzed corn starch and sugar cane extract are natural polymers that deliver volume and brushable, but long-lasting hold. Pea peptides help strengthen hair while sweet almond seed, olive and rosemary extracts add natural shine. Named after it’s unique spray pattern, the non-aerosol, low-alcohol, quick-dry mist creates a light, wide bloom. Ideal for all hair types.

CW says... This is a flexible hold hairspray that is non-aerosol, meaning no butane or propane accelerants. It is a spray.

Directions

Apply to dry hair before styling to ensure hold. Can also be applied as a finishing spray. Press actuator firmly for wide bloom. 

Ingredients

Aqua (Water/Eau), Alcohol Denat., Polyquaternium-10, Corn Starch Modified, Hydroxypropyltrimonium Hydrolyzed Corn Starch, Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract, Panicum Miliaceum (Millet) Seed Extract, Linum Usitatissimum (Linseed) Seed Extract,Olea Europaea Leaf Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Arnica Montana Flower Extract, Saccharum Officinarum (Sugarcane) Extract, Citrus Limon (Lemon) Peel Extract, Lactic Acid, Malic Acid, Citric Acid, Propanediol, Sodium PCA, Pisum Sativum (Pea) Peptide, Panthenol, PG-Hydroxyethylcellulose Cocodimonium Chloride, Polysorbate 20, Phenylpropanol, Caprylyl Glycol, Tocopherol, Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Reticulata (Tangerine) Peel Oil, Fragrance (Natural), Tetrasodium Glutamate Diacetate.

Beach Bomb creates bombshell-worthy waves that are natural and full of texture. This lightweight, alcohol-free cream is infused with keratin protein, silk amino acids and AG's Curl Creating Complex (C3) to condition and keep your hair healthy.

CW says... AG suggests using Beach Bomb with Tousled Texture for more volume and and hold for multi-day results or with Curl Trigger for finishing or refreshing.

Directions

Scrunch a small amount of Beach Bomb through damp hair, adding more if needed. Air dry or gently diffuse dry, setting dryer on low volume, high heat.

Ingredients

Aqua,PVP/VA Copolymer, Cetearyl Alcohol, PEG-40 Castor Oil, Stearalkonium Chloride, PVP, Polyquaternium-10, PG-Hydroxyethylcellulose Cocodimonium Chloride, Cetyl Alcohol, Polysorbate 60, Glycerin, Behentrimonium Chloride, Diphenylsiloxy Phenyl Trimethicone,Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PEG-100 Stearate, Oryza Sativa (Rice) Extract, Acyl Coenzyme A Desaturase, Lactobacillus/Tomato Fruit Ferment Extract, Salvia Officinalis (Sage) Leaf Extract, Urtica Dioica (Nettle) Extract, Chamomilla Recutita (Matricaria) Flower Extract, Humulus Lupulus (Hops) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Melissa Officinalis Leaf Extract, Achillea Millefolium Extract, Prunus Serotina (Wild Cherry) Bark Extract, Cymbopogon Schoenanthus Extract, Calendula Officinalis Flower Extract, Silk Amino Acids, Hydrolyzed Keratin, Pisum Sativum (Pea) Peptide, Panthenol, Ethylhexyl Methoxycinnamate, Fragrance (Parfum), Phenoxyethanol, Caprylyl Glycol, Butylene Glycol, Iodopropynyl Butylcarbamate, Citric Acid.

Formulated with over 98% plant-based and naturally-derived ingredients, AG’s Balance sulfate-free shampoo gently cleanses the hair and scalp. Organic apple cider vinegar naturally closes the hair cuticle for additional shine and organic argan oil and aloe vera help further smooth and moisturize. AG’s exclusive blend of rosemary, lavender, lemongrass and clary sage essential oils provide natural fragrance and the benefits of aromatherapy. Ideal for all hair types, perfect for colour-treated hair.

CW says... Apple cider vinegar has also been shown to help reduce hard water build up.

Directions

Massage into wet hair. Rinse and repeat as desired.

Ingredients

Aqua (Water/Eau), Potassium Cocoyl Glycinate, Sodium Lauroyl Sarcosinate, Sodium Lauroyl Methyl Isethionate, Decyl Glucoside, Hydroxypropyl Methylcellulose, Acacia Concinna Fruit Extract, Balanites Aegyptiaca Fruit Extract, Gypsophila Paniculata Root Extract, Vinegar (Organic), Prunus Armeniaca (Apricot) Fruit Extract, Prunus Persica (Peach) Fruit Extract, Pyrus Malus (Apple) Fruit Extract, Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract, Panicum Miliaceum (Millet) Seed Extract, Linum Usitatissimum (Linseed) Seed Extract, Olea Europaea Leaf Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Arnica Montana Flower Extract, Aloe Barbadensis Leaf Extract (Organic), Argania Spinosa Kernel Oil (Organic), Lavandula Angustifolia (Lavender) Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Cymbopogon Schoenanthus Oil, Salvia Sclarea (Clary) Oil, Sodium PCA, Pisum Sativum (Pea) Peptide, Guar Hydroxypropyltrimonium Chloride, Panthenol, Tetrasodium Glutamate Diacetate, Decyl Glucoside, Polyglyceryl-10 Caprylate/Caprate, Coco-Glucoside, Glyceryl Oleate, Xanthan Gum, Caprylyl Glycol, Phenethyl Alcohol, Mentha Arvensis Leaf Oil, Mentha Viridis (Spearmint) Leaf Oil, Triethyl Citrate.

Foam boosts fine-to-medium textured hair with feather-light volume while adding softness and shine. Alcohol-free and humidity-resistant, Foam discourages frizz and provides effective thermal protection from hot tools. Enhanced with AG’s Regenerative Complex, containing clinically-proven pea sprout extract coupled with ginseng and ginger to help create and maintain an optimal environment for healthy hair growth and fuller looking hair.

CW says... This product provides a 3/5 hold level based on AG's scale. It can be used on its own or with other products to achieve your desired look.

Directions

Apply 3 – 5 pumps as required and distribute through clean, damp hair prior to blow-drying. 

Dispense 1-4 pumps and distribute evenly through clean, damp hair (increase pumps for longer hair as required)

Ingredients

Aqua (Water/Eau), Polyamide-1, PVP/DMAPA Acrylates Copolymer, Polyquaternium-55, Cetrimonium Chloride, Panthenol, Decyl Glucoside, Ammonium Laureth Sulfate, Pisum Sativum (Pea) Sprout Extract, Tilia Tomentosa Bud Extract, Zingiber Officinale (Ginger) Root Extract, Panax Ginseng Root Extract, Rosemarinus Officinalis (Rosemary) Leaf Extract, Glycerin, PEG-4 Rapeseedamide, Salvia Officinalis (Sage) Leaf Extract, Urtica Dioica (Nettle) Extract, Chamomilla Recutita (Matricaria) Flower Extract, Humulus Lupulus (Hops) Extract, Melissa Officinalis Leaf Extract, Achillea Millefolium Extract, Prunus Serotina (Wild Cherry) Bark Extract, Cymbopogon Schoenanthus Extract, Calendula Officinalis Flower Extract, Silk Amino Acids, Citric Acid, Fragrance (Parfum), Polysorbate 20, Sodium Benzotriazolyl Butylphenol Sulfonate, Cocamidopropyl Betaine, Phenoxyethanol, Ethylhexylglycerin.

Fine hair hates weight. Spray Body is an alcohol-free, soft-hold volumizer especially formulated for very fine to medium hair. Spray Body has been infused with AG's proprietary Regenerative Complex comprising 5 natural ingredients uniquely compounded in our lab to form a highly effective solution to thinning hair.

CW says... This spray provides a lighter hold and volume than some of the other volumizers we sell, but it is also one of the lightest - great for hair that is easily weighed down.

Directions

Spray through clean, damp hair, paying attention to roots. Blow dry. The more you spray, the more volume you get. Re-spray during the day to refresh tired styles. Apply to damp hair and blow dry as normal.

Ingredients

Aqua (Water/Eau), PVP/VA Copolymer, PEG-40 Hydrogenated Castor Oil, Pisum Sativum (Pea) Sprout Extract, Glycerin, Tilia Tomentosa Bud Extract, Zingiber Officinale (Ginger) Root Extract, Panax Ginseng Root Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Salvia Officinalis (Sage) Leaf Extract, Urtica Dioica (Nettle) Extract, Chamomilla Recutita (Matricaria) Flower Extract, Humulus Lupulus (Hops) Extract, Melissa Officinalis Leaf Extract, Achillea Millefolium Extract, Prunus Serotina (Wild Cherry) Bark Extract, Cymbopogon Schoenanthus Extract, Calendula Officinalis Flower Extract, Pisum Sativum (Pea) Peptide, Polysorbate 20, Tetrasodium EDTA, Panthenol, Silk Amino Acids, Benzophenone-4, Citric Acid, Fragrance (Parfum), Phenoxyethanol, Ethylhexylglycerin.